Laura van de Ven
The Hague, South Holland, Netherlands
2K followers
500+ connections
About
An ambitious, diligent, well-trusted leader, who can apply a mixture of creativity, initiative and strategic thinking to add value to a team. I am motivated to deliver high quality work whilst leading a strong team, in line with my passion for equality and drive for sustainable development and consumption – as well as being a keen runner and CrossFitter.
Consistently demonstrated strong problem-solving and interpersonal skills in a dynamic environment, while creating, scaling-up and managing multiple international projects, campaigns and teams.
International upbringing. Ability to communicate effectively in English, Dutch and French.
Expertise in:
• Team Leadership ● Analytical (incl. KPIs & Market Research)
• Strategic Brand Planning & Implementation ● International Project Management
• B2B & B2C Communication ● Budgeting & Financial Monitoring
Articles by Laura
Contributions
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Here's how you can maintain brand consistency in a global market.
Do market research to understand which communication channels are important in the different markets. Then test them to confirm that you are investing your marketing spend in the most effective channels. To maintain brand consistency, align your content and messaging across these channels, though an event may have a very different level of detail than a LinkedIn banner.
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Here's how you can maintain brand consistency in a global market.
Don't underestimate the time it takes to localise marketing materials. Although AI translation is advancing rapidly, expressing regional nuances in language is key to making a global brand locally relevant. Create a cross-department working group when testing your local messaging. Technical, sales, legal teams have a wealth of knowledge of the local markets beyond the marketing team alone. I would also always recommend talking to a few clients/partners you have a good relationship with to get their feedback. Checking which terminology is often searched via Google analytics may also help you localise messaging and ensure it is relevant to the specific market.
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Here's how you can maintain brand consistency in a global market.
Make it as easy as possible for everyone in the company to access and use existing materials that are in line with your global and locally adapted brand guidelines. That might include powerpoint template slides, letter heads and a series of images.
Activity
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Many businesses want to understand the impact they are having on climate change. Calculating a carbon footprint is an essential starting point…
Many businesses want to understand the impact they are having on climate change. Calculating a carbon footprint is an essential starting point…
Liked by Laura van de Ven
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I’m delighted to speak at The Carbon Trust's Accelerate to Net Zero online event, on 22 May! Meet the Carbon Trust newly appointed CEO, Chris Stark,…
I’m delighted to speak at The Carbon Trust's Accelerate to Net Zero online event, on 22 May! Meet the Carbon Trust newly appointed CEO, Chris Stark,…
Liked by Laura van de Ven
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Get some inspiration for your Net Zero Transition journey! The Carbon Trust Accelerate to Net Zero event series is back! Join to meet our new CEO…
Get some inspiration for your Net Zero Transition journey! The Carbon Trust Accelerate to Net Zero event series is back! Join to meet our new CEO…
Liked by Laura van de Ven
Experience
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Education
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Part of a Double Degree Programme, with MSc in Marketing Management at the Rotterdam School of Management.
Main courses: Derivatives, Corporate Finance Theory, Financial Analysis, Valuation and Mergers and Acquisitions, International Finance
Elective courses: Real Estate Management, Islamic Finance, Fixed-Income Emerging Markets, Strategies for International Expansion -
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Activities and Societies: Erasmus Business Network, Teaching Assistant Applied Business Methods
Main courses: Consumer Behaviour, Marketing Research, Marketing Strategy
Electives: Brand Management, Advertising and Marketing Communications
Master Thesis (in progress): The effect of psychological pricing strategies, such as pay-what-you-want and name-your-own-price, on the sales revenue of Fairtrade products -
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Three month exchange semester in London.
Main courses: Corporate Risk Management, Management and Problem Solving, Forecasting, Organisational Behaviour -
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Activities and Societies: Erasmus Business Network, Student Representative, Teaching Assistant, Ragnar Swimming Association, ERIM Honours Programme with a research proposal in neuromarketing
A multidisciplinary degree covering multiple areas of business in an international environment.
Main courses: Marketing Management, Statistics, Strategic Management, Supply Chain Management, Financial Accounting, Management Accounting
Bachelor Thesis: How Framing of the Fair Trade Logo Affects Consumer Purchase Intention -
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Activities and Societies: Malaika Volante (volleyball team), vision and hearing, SOS village tutoring
Courses: Biology, English A1, History (focus on African history), Mathematics, French, Economics, Theory of Knowledge
Extended Essay: A cost-benefit analysis of HIV/AIDS education in Maputo, Mozambique. -
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Activities and Societies: Naval Swimming Team
IGCSE certificate obtained
Licenses & Certifications
Volunteer Experience
Languages
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Dutch
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French
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Portuguese
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English
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More activity by Laura
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The Carbon Trust’s Accelerate to Net Zero event series is back! This is our annual event where we reflect on the business opportunities and…
The Carbon Trust’s Accelerate to Net Zero event series is back! This is our annual event where we reflect on the business opportunities and…
Liked by Laura van de Ven
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With just two weeks before The Carbon Trust annual event series, our teams are in full planning mode curating content to inspire real climate action.…
With just two weeks before The Carbon Trust annual event series, our teams are in full planning mode curating content to inspire real climate action.…
Shared by Laura van de Ven
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Good to see a discussion looking a little less emotionally at the #carboncredit process. Too often we get a one-sided view built on a few assumptions…
Good to see a discussion looking a little less emotionally at the #carboncredit process. Too often we get a one-sided view built on a few assumptions…
Liked by Laura van de Ven
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We are delighted to express our heartfelt gratitude to all the speakers, sponsors, and attendees of the 2nd Edition of the Global Summit on Scope 3…
We are delighted to express our heartfelt gratitude to all the speakers, sponsors, and attendees of the 2nd Edition of the Global Summit on Scope 3…
Liked by Laura van de Ven
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I am excited to announce that the Department for Business and Trade is a Community Partner at this year's LOOP Forum in Copenhagen! LOOP's focus on…
I am excited to announce that the Department for Business and Trade is a Community Partner at this year's LOOP Forum in Copenhagen! LOOP's focus on…
Liked by Laura van de Ven
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My colleagues Anna Raffaelli and Vivien Mc Ewen will be at #Klimaschutztag2024 to present on how you can communicate about your climate journey…
My colleagues Anna Raffaelli and Vivien Mc Ewen will be at #Klimaschutztag2024 to present on how you can communicate about your climate journey…
Shared by Laura van de Ven
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🌍#Klimaschutztag2024: 7️⃣ Gründe, warum Sie sich noch bis morgen Ihr #Ticket für unser Jahreshighlight am 14. Mai #sichern sollten 💚#LetzteChance…
🌍#Klimaschutztag2024: 7️⃣ Gründe, warum Sie sich noch bis morgen Ihr #Ticket für unser Jahreshighlight am 14. Mai #sichern sollten 💚#LetzteChance…
Liked by Laura van de Ven
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Improving scope 3 data accuracy sounds dull. In fact is a key imperative to unlock action - without it you can't build a business case for change or…
Improving scope 3 data accuracy sounds dull. In fact is a key imperative to unlock action - without it you can't build a business case for change or…
Liked by Laura van de Ven
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Cleaning the “Outback” and feeding the wallabies at London Zoo. Great fun on day 3 of my new job. Big thanks to Marcel, my Keeper. T
Cleaning the “Outback” and feeding the wallabies at London Zoo. Great fun on day 3 of my new job. Big thanks to Marcel, my Keeper. T
Liked by Laura van de Ven
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It’s easy to be a sustainability manager. You just have to follow all new regulations and translate them to the business, convince management that…
It’s easy to be a sustainability manager. You just have to follow all new regulations and translate them to the business, convince management that…
Liked by Laura van de Ven
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#Afloat was a joy this year especially as I had the pleasure of moderating the plenary panel on pilot projects for The Carbon Trust with Donal…
#Afloat was a joy this year especially as I had the pleasure of moderating the plenary panel on pilot projects for The Carbon Trust with Donal…
Liked by Laura van de Ven
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