Anita Ahuja

Anita is a writer, an artist and a designer but her most notable work has been as a social entrepreneur. She founded Conserve India, a NGO aimed towards sustainability in 1997. Since the last 20 years, under her leadership, Conserve has worked in the promotion of energy efficiency, waste management, upcycling, skill-training and food security. She has won many accolades in this time- “Best Green Designer, Qatar, 2010”, “Ashoka fellowship, 2008”, “Letter of Commendation from Clinton Global Initiative, 2011”, have been some of her most notable achievements. Though her biggest achievement has been the innovation of “Handmade recycled plastic” (HRP), a means to upcycled low density polythene into a high-fashion material. She along with her husband, our joint patent holders for the material. Anita’s invention has led to developing HRP products which are now exported globally resulting in upcycling of over 5000 tonnes of plastic waste.