Denise, John and Peter Coates and family net worth — Sunday Times Rich List 2023

The gambling dynasty from Stoke-on-Trent are now betting on America

The Sunday Times
Denise Coates was in her early twenties when she asked her father, Peter, now 85, if she could run the family’s betting shops
Denise Coates was in her early twenties when she asked her father, Peter, now 85, if she could run the family’s betting shops
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What is Denise, John and Peter Coates’s net worth?
▲ £8.795 billion
£8.637 billion in 2022

Where does their money come from?
Gambling: Bet365

Where do they rank on the Rich List?
▶ 16
16 in 2022

The queen of British gambling is trying her luck in the US. In 2022 the Bet365 founder launched operations in New Jersey and Colorado, joining a growing pack of UK bookies seeking to expand into the recently deregulated American market.

Entering new territories comes at a price and the necessary investment has hit Bet365’s profits, which in 2021-22 fell below £50 million for the first time in 14 years. However, annual turnover has clicked up to £2.9 billion and Bet365’s numbers have always been distorted by the vast