Purina Institute – Privacy Policy

Methods of Collecting Information

We collect information from you directly. We collect information when you sign up for communications. We collect information when you register with us. This includes signing up for an event. We also collect information through surveys and on social media channels.

We collect information passively. We use tracking tools like cookies, pixels, and web beacons. To learn more about cookies visit the FTC’s Online Tracking page. We do this on our websites and in emails that we send to you. We also do this in our ads that are served on other sites or platforms. We collect information about users over time when you use our website.

We get information about you from others. Our business partners or affiliates may give us information. We may also get information from companies who compile information about veterinary professionals. Or, we may get information from social media sites.

We Disclose Information To Others

We provide information within our family of companies. We may share all categories of information with our affiliates and subsidiaries. This includes future related companies.

We disclose information to service providers.  We may share all categories of information with external companies who perform services for us. This includes helping us with events and webinars. This also includes companies that help us with fraud detection and website operations. We may also share all categories of information with data analytics vendors or market research companies.

We may share information for cross-contextual behavioral advertising. We may share information with third parties in order to provide cross-contextual behavioral advertising. In the Notice at Collection (above) we outlined which categories of information are shared for cross-contextual behavioral advertising.

We will transfer information with any successor to all or part of our business. In the event that Purina or its assets are acquired by or merged with another company, we may share all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We provide information if we think we have to in order to comply with the law or to protect ourselves. For example, we may share all categories information to respond to a court order or subpoena. We will share information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We share information as permitted by law and for other reasons we may describe to you.

Third Party Sites and Content

We may link to third-party sites or apps. Our sites may also include third party content that collects information. They may collect information using passive tracking tools. We do not control these third parties. This policy does not apply to the privacy practices of these third party websites or apps. Please read the privacy policies of other websites carefully. We are not responsible for the practices of these third-party sites or apps.

We Combine Information

We combine information about you that we have collected offline with information we collect online. We combine information across devices. This includes computers and mobile devices. We combine information about you we get from different sources. This includes combining information we get from another company with information we already have.

Your Choices and Rights

You can opt out of marketing emails. To stop receiving our promotional emails follow the instructions in any promotional email you get from us. If you opt out of marketing emails, you will still get transactional emails. These include emails about your relationship with us or about your account.

You can control certain tracking tools. To learn how to manage cookies and other tracking tools used on our sites and apps please click About our Ads. You will also find our Do Not Track Policy there. The Notice of Rights to Opt-Out of Sale/Sharing below also describes how to manage your choices for cross-contextual behavioral advertising.  

EU and UK Residents. Certain additional rights exist if European law applies. These include rights to access, update or correct your information. These rights may also include requesting a portable copy of your information. These rights may also include requesting that we delete your information or that we restrict how we process your information. It may also apply if you object to profiling or direct marketing. You can also withdraw your consent. (See above for details.) You may also be able to object to having your information used for other purposes. You also have the right to direct complaints about our privacy practices to your local Data Protection Authority. To exercise your rights you can contact us as noted below.

Certain residents’ rights. If you live in California or Virginia, or a state with a similar law, you may have certain additional legal rights. This includes the right to ask us what information we collect and use and what information we share or sell to third parties. It also includes the right to ask us to delete information we have collected from you. It also includes the right to fix or update information you have provided to us. To exercise these rights, contact us at 800-778-7462, or email us. We will ask you to give us information you provided when you registered with us to verify your identity. If you are submitting on someone else’s behalf we may ask for additional verification. This may include providing a signed letter verifying your right to make this request. We will not discriminate against you because you have exercised any of these rights.