Business Sweden Middle East and Africa

Interested in exploring the business opportunities in Morocco's water sector?   In the face of escalating global water scarcity, Morocco emerges as a critical focal point, as it grapples with severe water shortages. Morocco is the 22nd most water stressed country in the world. By 2050, the country will lose 30% of its water resources annually (Moroccan Ministry of Equipment and Water). The water shortages currently faced in Morocco and the region not only necessitate critical measures to mitigate its impact on communities but also calls for innovative solutions and sustainable water management practices. Water technologies play a pivotal role in addressing global water challenges, and Swedish companies are well-positioned to contribute. By leveraging innovation and technology, and by collaborating with local government bodies and international infrastructure firms, Swedish companies can provide solutions for efficient water use and wastewater treatment. In this report, Business Sweden delves into the Morocco's water crisis, explores governmental initiatives, and underscores the pivotal role Swedish companies can play in providing innovative and sustainable water solutions for all. Download the Report here: https://lnkd.in/dffpmC6b Cathrin Damsholt Andersson I Alexis Vinette I Raouia Khallaayoun  

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 & 𝐀𝐟𝐫𝐢𝐜𝐚 (𝐌𝐄𝐀) 𝐡𝐚𝐬 𝐭𝐨 𝐨𝐟𝐟𝐞𝐫? Join us in Stockholm Monday 13 May to discuss Middle East & Africa (MEA) with our Country Managers! Looking at the current global macro-economic trends and geopolitical order, the MEA is emerging as one of the very few regions with positive growth outlook in the years ahead. The Middle East is the area with the highest export growth for Sweden while Africa keeps offering strong opportunities for Swedish companies. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭? ◼ Gain invaluable insights into the latest business trends and key areas of growth for Swedish companies to grasp in the region ◼ Sharing experiences by Swedish companies and organisations active in the region with focus on Key Success Factors in the MEA region ◼ Expand your network by connecting and networking with Business Sweden Managers, Team Sweden representatives and Peers Register now to secure your spot and be part of Sweden’s growth path in MEA! 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞 (𝐟𝐫𝐞𝐞 𝐞𝐯𝐞𝐧𝐭): https://lnkd.in/dqXYeAdb For inquiries, reach out to alexis.vinette@business-sweden.se Maha Bouzeid I Massoud Biouki I Sara Radu I Anthonia Adenaya Huard I Madeleine Fries Martinelle I Alexis Vinette

Join us in Stockholm 15th April for all things Tech in Nigeria! Nigeria has emerged as a key player in Africa's technology landscape and become a hub for tech startups and innovation, fostering a vibrant ecosystem. With 5 out of 7 of Africa’s tech unicorns, Lagos is the top destination for investments and called “Africa’s Silicon Valley”. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭? ◼ Business Sweden will present insights from an upcoming report on strategic opportunities in Tech in Nigeria for Swedish companies. ◼ A delegation of key Tech influencers from Nigeria will be present, providing an excellent networking opportunity with industry experts! 𝐁𝐲 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭, 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥: ◼ Gain invaluable insights into the Tech/ Digitalisation landscape in Nigeria ◼ Connect with government and private sector representatives ◼ Learn how your business can thrive in one of Africa's most vibrant markets Register now to secure your spot and be part of shaping the future of tech in Nigeria and Sweden! 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞 (𝐟𝐫𝐞𝐞 𝐞𝐯𝐞𝐧𝐭): https://lnkd.in/eVqFRqKP For inquiries, reach out to west-africa@business-sweden.se Anthonia Adenaya Huard I Nathalie Thiel

Have you established your Regional Headquarters (RHQ) in Saudi Arabia yet? According to our latest Business Climate Survey, around 40% of Swedish companies with local presence in Saudi Arabia have set up a RHQ or are currently undergoing the process. The RHQ program is applicable to all multinational companies aspiring to conduct business in Saudi Arabia and the geographical area covered under the initiative is the MENA region. As of 2024, multinational companies without RHQ in Saudi Arabia will be excluded from government tendering. Furthermore, companies with RHQ are granted benefits in terms of tax and Saudization exemptions, among others. Curious about the RHQ initiative will affect your current business in Saudi Arabia? Business Sweden offers strategic support to optimize your journey in the Saudi Arabian market in accordance with the RHQ initiative and Vision 2030.

𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐒𝐭𝐨𝐜𝐤𝐡𝐨𝐥𝐦 𝐌𝐨𝐧𝐝𝐚𝐲 15 𝐀𝐩𝐫𝐢𝐥 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐍𝐢𝐠𝐞𝐫𝐢𝐚 - 𝐀𝐟𝐫𝐢𝐜𝐚’𝐬 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲! Nigeria has emerged as a key player in Africa's technology landscape and become a hub for tech startups and innovation, fostering a vibrant ecosystem. With 5 out of 7 of Africa’s tech unicorns, Lagos is the top destination for investments and called “Africa’s Silicon Valley”. 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭? ◼ Business Sweden will present insights from an upcoming report on strategic opportunities in Tech in Nigeria for Swedish companies. ◼ A delegation of key Tech influencers from Nigeria will be present, providing an excellent networking opportunity with industry experts! 𝐁𝐲 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭, 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥: ◼ Gain invaluable insights into the Tech/ Digitalisation landscape in Nigeria ◼ Connect with government and private sector representatives ◼ Learn how your business can thrive in one of Africa's most vibrant markets Register now to secure your spot and be part of shaping the future of tech in Nigeria and Sweden! 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞 (𝐟𝐫𝐞𝐞 𝐞𝐯𝐞𝐧𝐭): https://lnkd.in/eVqFRqKP For inquiries, reach out to west-africa@business-sweden.se Anthonia Adenaya Huard I Nathalie Thiel

Connecting the Dots: Opportunities in Africa's Energy Transmission sector Energy transmission in Africa is pivotal to ensure that the power generated from renewable energy sources can be efficiently transported to urban centres, industries, and rural communities. The African continent has abundant renewable energy resources – but the need to bridge the energy access gap is accelerating rapidly. This is where Swedish expertise in everything from grid management systems and smart metering to energy storage technologies and high-voltage transmission lines comes into play. By collaborating with local stakeholders and governments, Swedish companies can help bridge the energy access gap and drive economic growth and social progress in Africa. In this report, Business Sweden provides an overview of the potential in Africa’s energy transmission sector, while looking into 6 selected markets where the current outlook is particularly promising for Swedish companies: Morocco, Mozambique, Nigeria, South Africa and The Democratic Republic of the Congo. Download the Report here: https://lnkd.in/dDPu6gdk Zakaria Benabdeljalil - Sjoberg I Alexej Cederholm I Alexis Vinette I Raouia Khallaayoun I Lethokuhle Dladla 

Earlier this week, Adrian Sefai (Adil) from Business Sweden's Riyadh office visited Gothenburg to offer insights into the dynamic expansion and promising future of the Middle East for the coming decade.    "At the breakfast seminar, the conversation centered on the region's growing business prospects, a region that has seen an 11% increase in Swedish exports last year. We examined how Swedish capabilities can align with the broad visions of Middle Eastern nations. From infrastructure and technology to healthcare and mobility, every sector is primed for significant growth in the years ahead. Undoubtedly, the Middle East stands out as a hotspot for potential."    We invite you to join us in exploring these opportunities. Reach out to our team in Dubai and Riyadh to discuss your Middle East strategy.

Last week, Maha Bouzeid and Massoud Biouki from Business Sweden joined over 30 government officials from Sweden to visit Riyadh to attend the annual regional ambassadors' meeting. The delegation, led by State Secretary for Foreign Affairs and State Secretary to the Minister of Justice, gathered at the Swedish Embassy in Riyadh, highlighting the significance of Saudi Arabia as an important international partner for Sweden. Massoud, Market Area Director for the Middle East at Business Sweden, stated, 'The Middle East emerged as the region with the highest export growth for Sweden in 2023, which is a testament to the strong trade ties between Sweden and the Middle East, reaffirming the socioeconomic reforms and momentum we have recently witnessed.' For more details, the meeting was covered by Arab News: https://brnw.ch/21wI4J4

Welcoming Sara Radu to Lead the Team in Johannesburg, South Africa! We are delighted to announce Sara as the Country Manager for Business Sweden in Johannesburg. She has a solid background in leadership and consulting with over 18 years of international experience in sales, marketing, manufacturing, procurement, and risk management.    Her professional experience spans across multiple continents, and she has developed strong skills to successfully navigate through different cultural landscapes. She has been based in South Africa for the past 2 years holding the role as a Vice President Africa of a Swedish energy firm. A warm welcome!

The Middle East was the fastest growing export market for Swedish companies in 2023. About 2% of Sweden's exports went to the Middle East, but growth was 11% compared to 2022 "There is a very strong green transition happening in the Middle East, and that is what is driving it," says Maha Bouzeid, Head of Middle East and Africa at Business Sweden. Listen to the interview at Sveriges Radio (in Swedish) here: https://lnkd.in/dE67xfyD Would you like to learn more about Business Sweden's operations in the Middle East and Africa and connect with team members based in the region? Learn more here: https://brnw.ch/21wH2kg