Greenfood Group’s Post

Our 2023 Annual Report is out now! Despite challenging economic conditions, Greenfood is proud to announce record-breaking sales and earnings for 2023. Greenfood's net sales totaled SEK 5,687.2 million, marking an 8.6% increase from last year. Our adjusted EBITDA also increased by 42.2%, reaching SEK 311.4 million. A key factor in this success is credited to Picadeli, whose performance has been outstanding both in Sweden and on the global stage. Picadeli’s revenue surged by 32.4%, and its adjusted EBITDA grew by an impressive 72.2%. Additionally, 2023 was a pivotal year for our sustainability efforts. The Science Based Targets initiative (SBTi) approved our climate goals. Greenfood has committed to SBTi’s most ambitious goal: to limit global warming to 1.5 degrees. Last but not least, the opening of the Greenfood Greenhouse, our new 44,000 square-meter hyper-modern food facility. It marks a historic transformation for our company. Greenhouse consolidates our value chain into one primary location, enhancing efficiency across procurement, product development, production, and distribution. Dive into the details by reading the full report!

Exiting news! We're thrilled to announce our growing partnership with Weis Markets, bringing Picadeli salad bars to a dozen locations across the Northeast US. Weis Markets, which operates nearly 200 stores, joins a group of grocery chains offering Picadeli in the American market, including Albertsons, Schnucks, Sodexo, Compass, and Coborn's. The new agreement means that Picadeli's innovative concept, where customers can assemble a healthy and sustainable meal in minutes, will reach even more Americans. This is a fantastic achievement—well done, Picadeli US! "Our technology enables us to quickly scale up the concept. Today, Picadeli's salad bars are located at about 100 places around the USA, and our goal is to continue our rapid expansion. Right now, we are opening a new salad bar every week, year-round," says David von Laskowski, PhD, CEO of Picadeli and Greenfood Group.

Just aired – Swedish television highlights how Greenfood is utilizing AI and circular product development strategies to reduce food waste. This approach involves identifying foods at risk of being discarded and incorporating them into our production processes or through collaborations. For example, broccoli stems can be transformed into excellent salad ingredients, while apple cores are used to make delicious juices and smoothies. And when it comes to AI – it is a substantial digital leap forward and contributes to reduced food waste by making orders more precise. 

Curious about the future of food? Let’s crack open the fortune cookie and look into the latest insights from Foodex, Asia's leading food and drink fair. This year’s edition just took place in Tokyo, Japan, and we sent a team from Greenfood and Picadeli to learn more. 📷: Kristoffer Suner, Ted Hallberg, Louise Svensson, Gunilla Kjellmer

Unhealthy eating habits are a threat to public health. Today, one in five Swedes cannot afford to eat the recommended amount of fruits and vegetables. New research proposes lowering the VAT on healthy foods, but we believe we need to go further. By eliminating VAT on healthy foods altogether, we can combat the current trend of good health being a privilege only for the wealthy, argues David von Laskowski, CEO of Greenfood and Picadeli, in Altinget.

Greenfood Fresh Produce is thrilled to announce our return to Stockholm by opening the subsidiary Trädgårdshallen Slagsta. The expansions means we can offer customers faster service, smoother logistics and an even wider selection of Sweden's finest fruits and veggies.

2023 was a record year for Greenfood! We've reduced greenhouse gas emissions (Scope 1 and 2) per ton of food sold by a significant 60.2 percent (baseline year 2020), aligning with our ambitious reduction targets for 2025.   We successfully slashed carbon emissions by implementing a comprehensive strategy tackling climate and energy challenges head-on, which involves strategic investments in heat recovery and renewable energy sources.   But wait, there's more! We’re expecting even further reductions with the upcoming installation of solar panels at our massive 44,000 square meter facility in Helsingborg.

Exiting news: Picadeli is taking another bite out of the US market! 🇺🇸 🎉 Grocery Dive highlights our new partnership with Coborn's, bringing the high-tech Picadeli innovative salad bars to another 15 stores across the Midwest. This expansion strengthens our presence in the world's largest salad market, offering Coborn's customers a convenient and delicious way to enjoy healthy and sustainable meals.

Vegogracy Report 2024 from Picadeli is here! The annual survey examining our eating habits paints a worrying picture. Based on responses from 11,000 participants across seven countries, the results indicate that an increasing number of people find it too expensive to prioritize greens on their plate. 🥦 Only 16% of respondents currently meet the recommended daily intake of fruits and vegetables, marking a significant decrease compared to the previous year. The solutions? Lower prices, reduced VAT on fruits and vegetables, and a large portion of knowledge! Download the report here: https://lnkd.in/dQGdqU_g #greenfood #greenfoodgroup #picadeli #vegocracy #vegocracyreport

Picadeli takes top spot in the 2024 list of Finland's best workplaces! 🌟 Picadeli has been named the fourth Best Workplace in Finland for 2024, according to Great Place to Work®. Every year, they conduct employee surveys of 19,8 million employees from over 10 000 organizations in 106 countries. Picadeli Finland received high scores across all categories, with particularly heartwarming results in the following: – All employees unanimously agree that Picadeli Finland is an excellent workplace. – Employees responded that they have the power to effect change, matching our aim to cultivate a culture that appreciates individual contributions and empowers everyone to make a real impact. Thank you to our dedicated employees for your passion, hard work, and commitment to making Picadeli not just a great place to work, but a place to truly thrive! 💚