2021 GlobeScan: Fairtrade & the Sustainable Shopper

27 July 2021
46%
increase in Fairtrade awareness among US since 2019.
41%
of US consumers recognize the Fairtrade Mark.
57%
of US consumers trust the Fairtrade Mark.
80%
of Fairtrade shoppers would look more favorably on a brand that carries the Fairtrade Mark.
50%+
of consumers changed their purchasing choices in 2020-2021 to make a difference in the world.
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2021 Study Results

US Consumer trust and awareness on the rise

Our biennial Fairtrade Consumer Insights report conducted by GlobeScan analyzed online survey results conducted among over 2,000 US consumers and over 15,000 consumers globally. This new research revealed increased trust and favorable perception of Fairtrade certified brands and products, as well as increased recognition of the Fairtrade Mark.

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