Unlock opportunity and maximize ad performance heading into the new year.
During the post-peak holiday season, also known as Q5, purchase intent remains high and many advertisers enjoy lower advertising costs on Meta. Whether your goal is to increase sales, connect with new customers, or generate more leads, we can help.
Download your Q5 guides:
Find even more customers this holiday season with Meta.
More sales year over year
20% more conversions seen by advertisers in Q4 2022 across Meta technologies versus the previous year during Black Friday and Cyber Monday.1
More discovery during the holidays
56% of holiday shoppers in 2022 discovered brands and products on Meta during the holiday season.2
More customers shopping through ads
75% of holiday shoppers in 2022 who discovered on Meta technologies made their discoveries through sponsored content.3
Get more holiday sales with Meta’s top ad recommendations.
Featuring Meta AI tools, these performance best practices can encourage more customers to shop—both during and after the holidays.
Recommendation: Advantage+ shopping campaigns
Benefit: During late December and early January, purchase intent is still high and the time shoppers spend on Meta can be significantly longer. In fact:
- 41% of holiday shoppers surveyed agree that their shopping usually continues past the season8
Recommendation: Retargeting campaigns
Benefit: Many shoppers will continue showing interest in your business after the holidays, especially if you’re offering promotions or discounts. In fact:
- 82% of holiday shoppers say they care about discount offers when making purchase decisions.9
- Create a lookalike audience based on website traffic information from the pixel dashboard.
- Run Advantage+ catalog ads, and let Meta AI create ads using images and details from your product catalog to show to interested shoppers.
- Run ads that click to message featuring a special offer or discount.
Recommendation: Lead ads with instant forms
Benefit: Costs per impression are often less expensive in January, so it’s typically more cost effective to reach customers with your lead ads during this time of year. There’s also less competition in the auction as big brands have left and shipping deadlines have passed.
Top tip: Lean into messaging that promotes self-gifting and self-improvements, while consumers are making resolutions for the new year.
Learn more6 creative strategies to help turn discovery into sales.
Start taking photos and videos of your products early in September or October. Then, use our creative strategies to create compelling ads that convince customers to buy.
Want to maximize your ad results?
Run A/B tests early in the season so you know which creative strategies work best by the time high-volume days arrive.
Level up your ads in time for the holidays with guided webinars.
Featuring best practices from Meta experts, our exclusive trainings can help refine your campaigns throughout the holidays and into the new year.
Questions?
Get help from a Meta Marketing Pro.
