'I know what my artwork is worth: creativity, value and ownership: stories from Botswana* and around the world'
Introducing creatives to intellectual property (IP) concepts helps them to understand the potential value of their work. IP rights can be considered as a tool for creatives to decolonise and empower. Graduates who have been introduced to IP during their studies are better equipped not only to address global societal challenges, but to improve ways of being and living for other artists and creators.
Professor Ruth Soetendorp was recently recognised by the Global Women Inventor and Innovator Network as a TrailBlazer for her commitment to the advancement and empowerment of women inventors and innovators across the globe. Join her as she shares stories from her personal experience, combined with modern case studies that will emphasise the importance of IP to future creative entrepreneurs, and reinforce the innovative approach of UAL's IP Education team.
References:
• http://ipaware.org/wp-content/uploads/2016/10/IPAN_NUS_University_IP_Policy_16aug16.pdf
• http://ipaware.org/wp-content/uploads/2016/10/20121012-IP-report.pdf
Image credit: (c) Tim Mossholder via Unsplash
