SIX degrees of separation can quickly be dropped to two when people in Glasgow meet, as anyone from the city will tell you.

Speaking with VLURE’s guitarist, Connor, this becomes even more apparent.

He is on his lunch break from the Sauchiehall Street’s Doctor Marten shop and already, 10 minutes in, the mutual connections are in abundance. The band are about to play The Glue Factory in Maryhill as part of the Great Western Festival, adding this date to the plethora already played since they started gigging only six months ago.

“We were all playing in different bands and met from playing in the same gigs but were getting fed up playing other people’s songs and a bit frustrated not expressing our own visions.

“VLURE started about a year ago, as a studio project. We got the opportunity to do some gigs and a tour, and we just went for it.”

The band, half of whom are from Glasgow (frontman Hamish Hutcheson, guitarists Niall and Conor Goldie), the other half hailing from the Hague and Reading (drummer Carol Kriekaard and Alex Pearson, who plays Synth), have built a band on what they describe as on ‘foundations of genre bending, honesty and resistance’.

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Formed out of a mutual desire for creating something new, their stage presence is both captivating and exhaustive, and their music – what can be heard of it from their exclusive live shows – challenging and provocative, without being ­unpalatable.

VLURE share a studio space on Washington Street with yet ­another rising Glasgow star, Lucia Fairfull who plays with Lucia & The Best Boys.

Glasgow is as Glasgow does and somehow, VLURE and the artists around them, have managed to harness that seedy, elegant and mysterious glamour to funnel it into a charm offensive – most of which we will see on Saturday at the festival itself.

How else would they be able to sell out venues without any singles having been officially released, and only a few grainy YouTube snippets to go by?

“Our live shows are energetic, and we get people involved. We ­haven’t recorded anything yet but have been touring about six months and want to build something organically. That’s really special to us,” says Conor.

“People have a reference point when they have seen us and they’re the live shows. We see people’s ­actual reactions to things as they’re a part of it not because they are reacting the way they think they should.”

VLURE are planning to release a live session video later this month, treading the line between giving audiences a private listening ­experience without losing the energy of their live and communal ­performances.

This marketing strategy, which doesn’t seem much like a strategy at all, does not come from merely wishing to overturn the system but rather an inherent belief from the band members that there is no ‘right’ way to achieve success.

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“From being in other bands ­before we had seen how other artists can be so premeditated, about when music is going to be released, when things are going to get put out, the way things are supposed to look and what people wanted us to sound like.

“VLURE started with our artistic visions in a room, and taking it forward from that. What came from that was getting people to come and see us perform as we already are, rather than being like, ‘here’s what we’ve done, look at us and our flashy new EP’. Instead we get to see the crowd grow from word of mouth, mates telling mates and that’s exciting.

“It’s really nice to dictate what we do at our own pace, and we are realising more and more that there is no right or wrong way to do something. As long as something is authentic and resonates with ­people, that’s what matters.”

Being completely unique is ­difficult, and VLURE can draw comparisons to The Murder Capital and Fontaines DC – both bands whose creativity extends beyond just music and blends right into their ways of performing.

“That’s a nice comparison,” laughs Conor. “Both those bands are doing something really cool, We’ve played with The Murder Capital and they deserve to be where they’re going with music – they are so naturally passionate about it.”

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VLURE are inherently involved within the Glasgow music scene, which led them to the Great Western Festival stage. Conor tells me that this inevitably influences their sound and that this is something they try to incorporate into their performances.

“It’s an amazing time to be a musician in Glasgow – there is nowhere else we’d rather be doing it. It is quite inspiring, actually. Everyone works together, without competition, and I think that you can see that in the amount of people who are creating right now.

“We write quite specifically about being from here, our lives as a bigger objective. Hamish writes a lot about his life in Garrowhill which is quite a unique thing. Everything comes from us and I think that’s what really makes us different.”

VLURE are yet to release a track, but when they will, it’ll be big. Now is for enjoying this in between time.