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42nd Street at 9th Ave
New York City

42nd Street at 9th Ave • New York City

400 W. 42nd Street New York, NY 10036 GET DIRECTIONS Phone: (212) 869-2020 Email: cfo842@cohensfashionoptical.com Email Us
Store Hours Mon - Fri 10:00 am - 7:00 pm Sat 10:00 am - 6:00 pm
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Text: $99 Eyeglasses frame + lenses included* Photo: Smiling woman wearing eyeglasses and holding a cell phone to her ear.
Text: GET UP TO $200 IN REWARDS ON ACUVUE CONTACT LENSES* + 30% OFF EYEGLASSES† Photo: Couple with trees in the background
*Select frames with clear plastic, single vision lenses +/-4sph., 2cyl. See store for details. Not valid with any other offers, sales or vision plans. Must mention prior to purchase.
*Dollar amount will vary depending on the type of contact lens purchased. Visit MyAcuvueRewards.com for details. † Receive 30% off when you purchase a complete pair (frame + lenses). Certain brands excluded. Not valid with any other offers, discounts, or vision plans/insurance. Additional restrictions may apply. See store for details. Offer ends 4/30/2024.

Our Services

Comprehensive Eye Exams

Our latest technology in eye exams will ensure optimal vision and health for your eyes.

Contact Lenses

Daily, weekly, monthly…we’ve got them all. We also provide bifocal and multifocal contact lenses.

Designer Eyewear

The largest selection of designer brands at affordable prices from the Eyecare Visionaries.

More About This Location

Brands We Carry
  • Alexander McQueen
  • Burberry
  • BVLGARI
  • Calvin Klein
  • Capri
  • Cartier
  • Cazal
  • Coach
  • Dior
  • DITA
  • Dolce & Gabbana
  • Ermenegildo Zegna
  • Fendi
  • Flexon
  • Giorgio Armani
  • Givenchy
  • Gucci
  • Hugo Boss
  • Jimmy Choo
  • Kate Spade
  • Lacoste
  • Lafont
  • Marc Jacobs
  • Michael Kors
  • Miu Miu
  • Nautica
  • Nike
  • Oakley
  • Prada
  • Ralph Lauren
  • Ray-Ban
  • Roberto Cavalli
  • Saint Laurent
  • Salvatore Ferragamo
  • Silhouette
  • Tiffany & Co.
  • Tom Ford
  • Versace
Insurance Plans We Accept
  • 32BJ
  • Aetna
  • Affinity
  • Americhoice
  • Avesis
  • Carpenters
  • Coba
  • ConEd
  • Davis Vision
  • Emblem Health
  • EyeMed
  • Fidelis
  • GHI
  • GVS
  • Health First
  • Health Plus
  • HIP
  • Local 10
  • Local 100
  • Local 118
  • Local 1199
  • Local 276
  • Local 3
  • Local 6
  • Medicaid
  • Metro Plus
  • NVA
  • Optum Health
  • Oxford
  • Spectera
  • Superior Vision
  • UFA
  • UFT
  • United HealthCare
  • Vision World
  • WellCare
Payments We Accept
  • Acima
  • Affirm
  • Alphaeon Credit
  • American Express
  • Cash
  • Check
  • Debit Card
  • Discover
  • Master Card
  • TEMPOE
  • Visa
  • Wells Fargo

About Our Store

For nearly a century, Cohen’s Fashion Optical has been the premier eyewear destination for Manhattan residents, offering a blend of everyday value and luxury options since 1927. Nestled in the heart of the historic Garment District, our store mirrors the vibrant fashion culture of the surrounding neighborhood, catering to all budgets with a focus on style and luxury.

Our exquisite frame collections shine with designs by renowned designers, including DITA, Prada, Dior, Gucci, Versace, and Jimmy Choo. At Cohen’s, we serve as a hub for Manhattan’s trendsetters, local community members, and fashion enthusiasts alike, providing frames at the forefront of style. Our friendly team of eyewear specialists is dedicated to offering exceptional support and guidance as you select the perfect frames, expertly paired with the latest in lens technologies.

Located conveniently near the bustling 42nd St/Port Authority Bus Terminal, and within mere moments from iconic landmarks such as Times Square, our store at Cohen’s Fashion Optical offers easy accessibility. Visit us today or conveniently schedule your appointment with our skilled optometrist using our online scheduler. We take pride in accepting most vision insurance plans, ensuring that quality eyecare remains accessible to all.

Our Staff

Our mission is to help you see better, look better, and feel better.

Doctor of Optometry Dr. Gurjinder Kaur, OD
Languages We Speak
  • English
  • Hindu
  • Russian
  • Spanish
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