The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for insights on how to make more informed content decisions? Do you want to understand how demand data can help you acquire, distribute, and program content more effectively? Look no further than Parrot Analytics, the world's leading provider of demand data metrics. Our data-driven approach provides actionable insights that can inform strategic decisions across every aspect of a content-based business.
For example, consider the case of "Selling Sunset", a popular reality show about successful female realtors in Los Angeles. Using our demand data metrics for the month of March 2024 in the United Kingdom, we can gain valuable insights into the show's performance and identify opportunities for improvement. Some of the key questions that demand data can help answer include:
- What is the value of "Selling Sunset" in the United Kingdom?
Using our demand data metrics, we can see that "Selling Sunset" has 2.9 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show is performing well and has value to audiences in this market. We can also see that "Selling Sunset" achieved the peak rank of #849 in the United Kingdom, which gives an indication of its popularity relative to other shows in the market.
- How can we use demand data to inform content valuation?
Content valuation is a crucial aspect of decision-making in the entertainment industry. By looking at the demand for "Selling Sunset" compared to other reality shows in the United Kingdom, we can see that it ranks at the 95.6th percentile in the reality genre for March 2024. This means that it has higher demand than 95.6% of all reality titles in the United Kingdom, indicating that it has significant value. However, we also see that demand for the show has decreased in the United Kingdom by 138.4% over the same period, which may indicate that it is losing appeal to audiences.
- How can we use demand data to inform distribution decisions?
Distribution decisions are critical for reaching the right audiences with the right content. By examining the top 10 global markets where "Selling Sunset" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. The United States is "Selling Sunset"'s number one market globally, with outstanding audience demand of 7.3x. This information can help inform decisions about where to distribute the show in order to reach its target audience.
- How can we use demand data to inform programming decisions?
Programming decisions are key to maximizing the value of content and retaining audiences. By examining trends in demand for "Selling Sunset" over time, we can see that demand for the show has been decreasing recently. However, demand spiked in late March 2024 in the United Kingdom, indicating a potential resurgence in popularity. This information can help inform decisions about when to air new episodes, how to market the show, and what other content to air alongside it in order to maximize audience retention.
In summary, demand data is a powerful tool for entertainment executives looking to make more informed decisions about content valuation, acquisition, distribution, and programming. By leveraging Parrot Analytics' demand data metrics for shows like "Selling Sunset", executives can gain valuable insights into their audiences and make data-driven decisions to improve their bottom line.
Selling Sunset's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for Selling Sunset is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Selling Sunset travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Selling Sunset.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Selling Sunset from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Selling Sunset? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Selling Sunset. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Selling Sunset), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Selling Sunset, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Selling Sunset is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Selling Sunset, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Selling Sunset in the United Kingdom. We provide our partners with meaningful TV industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.