TRANSFORM YOUR B2B MARKETING STRATEGY BASED ON RESEARCH AND BEST PRACTICES
ABM, Personalisation, ROI, Sales & Marketing
Customer experience is a hot topic in B2B and we are ready to invest in it.
But how should we respond to this desire to serve the business customer in a new, better, personal and more digital way?
To truly transform your business and drive ROI, we need to focus on aligning our sales and marketing teams. In fact, according to recent research, companies with aligned sales and marketing teams achieve 208% more revenue from marketing efforts.
Join us on June 20 for a great day of insightful sessions, hands-on workshops, and a delicious networking lunch!
Update 21 June: Unfortunately, the registration deadline for this event has passed. Stay updated on our next events via our LinkedIn channel.
Don't miss out on this opportunity to network with like-minded professionals
and take your B2B marketing game to the next level.
Practical info:
Timing: Tuesday 20 June, 9:30 - 14:00 CET
Participants: Limited availability
Costs: 95 euros, ex VAT (early bird rate until May
22, 2023) / 120 euros (regular rate) / 20% Discount for Groups of 4 or more
speakers:
Hans Molenaar
Managing Director at Beeckestijn Business School (Host of the day)
Ingrid Archer-van den Berg
Managing Partner at SPOTONVISION
Micha Isacson
Director of Customer Marketing
& ABM at SAP
Patrick Aalbers
CMO at Aaeron Group
Linda Geerdink
VP of Revenue, Performance & Experience Marketing at SUSE
Kate Newstead
Marketing Science Lead,
LinkedIn B2B Institute
Shimon Ben-Ayoun
Managing Partner at SPOTONVISION
PROGRAMME:
9:30 – Welcome and Opening
Hans Molenaar, Beeckestijn Business School
9:45 – Introduction & Highlights of recent research State of B2B NL
Ingrid Archer-van den Berg, author of State of B2B NL research
10:00 – Story Telling Panel:
Listen to the Day in the Life of a Revenue & Marketing VP, a CMO and a Customer Marketing & ABM Director
Three amazing professionals will tell their story about their typical day and challenges and how they optimize their roles. Listen in and learn from their best practices!
Panellists:
Patrick Aalbers, CMO, Aareon Group
Linda Geerdink, VP, Revenue, Performance & Experience Marketing, SUSE
Micha Isacson, Director of Customer Marketing & ABM at SAP
11:10 – Coffee Break
11:30 – Driving ROI Excellence: Transforming Your Marketing for Maximum Impact
Transforming your marketing approach to be more commercial, showcasing the tangible ROI of your work, and aligning it with the CFO and C-suite financial objectives for maximum impact
Kate Newstead, Marketing Science Lead, LinkedIn B2B Institute
11:55 – Percussion Show with Cliff Longfield
12:05 - Collaborative Workshop:
Take Your Marketing to the Next Level and Learn how to Elevate Your Strategy with ABM, Personalisation, Metrics, and Sales Alignment
In this workshop you will work together in teams to tackle marketing challenges related to one area of your interest:
• ABM & Personalisation
• Buyer & Sales enablement and Sales & Marketing Alignment
• Best Metrics & ROI
Facilitators:
Micha Isacson, Director of Customer Marketing & ABM at SAP
Shimon Ben-Ayoun, Managing Partner at SPOTONVISION
13:05 – Closing Remarks
13:10 - Networking Lunch
14:00 – Event Closure
WHY should you attend this event?
Stay ahead of B2B marketing trends for 2023 and adapt to industry changes with deep insights.
Improve your performance with tips and strategies from successful CX, marketing, and sales managers
Drive ROI with practical knowledge of generative AI and buyer intent data
Develop new skills in ABM, personalisation, metrics, and sales alignment through our collaborative workshop
WHO should attend this event?
Heads, Directors, Managers & Specialists of:
Marketing
Customer Engagement
Digital Marketing
Product Management
B2B Sales
Account-Based Marketing
Sales Enablement
Marketing Operations
Data Analysts
Business Development
This b2b event is powered by:
B2B Marketing Forum - 2023