Dress to Impress

159

Total number of online, offline and social clips in this book

440M

Combined total number of people that visit the websites featuring coverage

1.21M

Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

196

Number of times the online articles have been shared on social media

48

A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

67

159

7

How many items of coverage contain at least 1 backlink to the website(s) you're promoting.