Sorry, this video isn't available any more.
This Morning’s game Spin to Win, which was widely criticised for giving away cash for energy bills as a prize, could be investigated by Ofcom.
The segment aired on Monday’s instalment of the morning chat show, presented by Phillip Schofield and Holly Willoughby, and was branded as ‘tone-deaf’ by viewers for making light of the cost-of-living crisis.
Rather than scrap the contentious prize, Spin to Win was featured again in the following episode, with the prized upped to covering the cost of household bills.
After a caller claimed £3,000, Phillip, 60, joked about the backlash, saying: ‘I wonder how much of that they can complain about online.’
Once again fans flocked to social media to share their outrage over the return of the game, with one angrily penning: ‘You could have just said sorry, we made a mistake, but no, double down instead. By completely avoiding mentioning it you just look like inconsiderate t**s.’
Viewers have also approached media watchdog Ofcom in their droves to air their grievances over Spin to Win.
In results published on Wednesday morning, the broadcasting regulator confirmed it had received 170 complaints for Monday’s episode of This Morning.
In a statement to Metro.co.uk, a spokesperson for Ofcom said it was currently ‘assessing the complaints against our broadcasting rules.’
They added they are ‘yet to decide whether or not to investigate.’
As well as hitting headlines in the UK, Spin to Win was used as part of Russia’s propaganda machine.
State-owned channel Russia-1 airing the segment on Tuesday, according to BBC journalist Francis Scarr who shared a screenshot.
It is thought the This Morning clip was used to poke fun at energy struggles in the UK after Russia shut down all gas supplies to Europe.
The cost-of-living crisis has left many households struggling, with the average spend for bills now standing at £3,549 a year.
This is only set to get worse with grim warnings predicting they could soar to £6,616 in 2023.
Some people will die as they are forced to choose either heating or eating when bills rocket, money expert Martin Lewis has repeatedly warned.
Metro.co.uk has reached out to ITV for comment.
This Morning airs on ITV at 10am weekdays
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
MORE : This Morning viewers stunned by woman who claims she got pregnant with £25 DIY sperm donor kit
Share this with