The UKVIA is determined to ensure that the UK’s leading consumer campaign to encourage smokers to switch to vaping runs as effectively as ever, and is utilised by trade and consumer organisations across the world.

Throughout the month, the UKVIA will be sharing guidance across its social media channels to help smokers better understand the opportunities of making the switch to vaping. It will also share some of the stories from the millions of smokers who have already taken up vaping.

To get started, download some of our VApril assets below.