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The Digital Mind

Semiotic Explorations in Digital Culture

  • Book
  • © 2022

Overview

Authors:
  1. Kristian Bankov

    1. New Bulgarian University, Sofia, Bulgaria

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  • The first book exclusively dedicated to the semiotics of digital culture
  • Offers theoretic insights and case studies on the major cultural transformations since the advent of the Internet
  • Develops a new concept of digital identity

Part of the book series: Numanities - Arts and Humanities in Progress (NAHP, volume 22)

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xxx
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  2. Theoretic Considerations

    1. Front Matter

      Pages 1-1
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    2. The Digital Semiosphere

      • Kristian Bankov
      Pages 3-23

    3. The Fall of Textuality and the Rise of Interactivity

      • Kristian Bankov
      Pages 25-33

  3. Semiotic Explorations in Experience Economy

    1. Front Matter

      Pages 35-35
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    2. Copyright in the Digital Experience Economy

      • Kristian Bankov
      Pages 37-50

    3. Semiotics of Experience and Digital Special FX

      • Kristian Bankov
      Pages 51-68

    4. The Market of Football Experience for the Digital Economy

      • Kristian Bankov
      Pages 69-82

    5. Cultural Transformations of Love and Sex in the Digital Age

      • Kristian Bankov
      Pages 83-88

    6. Semiotics of Transaction in Digital Age

      • Kristian Bankov
      Pages 89-101

    7. Semiotic Overview on Legal Tender and Digital Money

      • Kristian Bankov
      Pages 103-118

  4. Collective and Individual Identities in Digital Culture

    1. Front Matter

      Pages 119-119
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    2. Identity in Digital Age: From Nationalisms to the Post-truth Uses of Collective Symbols

      • Kristian Bankov
      Pages 121-136

    3. Internet, the Encyclopedic Competence, and the Google Effect

      • Kristian Bankov
      Pages 137-158

    4. A Semiotic Exploration in the Web 2.0 Emoti(c)onal Discursivity in Public Debates

      • Kristian Bankov
      Pages 159-182

    5. From Textualism to Hypertextualism

      • Kristian Bankov
      Pages 183-200

    6. Identity and Consumer Rituals in Facebook

      • Kristian Bankov
      Pages 201-210

  5. Back Matter

    Pages 211-226
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Keywords

About this book

This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches.


The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person’s communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.


Authors and Affiliations

  • New Bulgarian University, Sofia, Bulgaria

    Kristian Bankov

About the author

Kristian Bankov (b. 1970) is a Professor of Semiotics at New Bulgarian University, visiting Professor at Sichuan University, editor-in-chief of the journal Digital Age in Semiotics and Communication, and has served as Director of the Southeast European Center for Semiotic Studies since 2007. In 2014 he was elected as the Secretary General of the International Association for Semiotic Studies (IASS). His interest in semiotics began during the early nineties when he was studying in Bologna, following the courses of Umberto Eco and Ugo Volli. He has taught semiotics courses at New Bulgarian University since 1995. In 2000 he defended his PhD in Helsinki with Eero Tarasti. In 2006 he became an Associate Professor of Semiotics, and was promoted to Professor in 2011. His major interests are in the semiotics of new media and digital culture, sociosemiotics, identity, consumer culture, and semiotics of money. He has written four books and more than one hundred articles in Bulgarian, English, and Italian.

Bibliographic Information

  • Book Title: The Digital Mind

  • Book Subtitle: Semiotic Explorations in Digital Culture

  • Authors: Kristian Bankov

  • Series Title: Numanities - Arts and Humanities in Progress

  • DOI: https://doi.org/10.1007/978-3-030-92555-0

  • Publisher: Springer Cham

  • eBook Packages: Religion and Philosophy, Philosophy and Religion (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-92554-3Published: 24 February 2022

  • Softcover ISBN: 978-3-030-92557-4Published: 25 February 2023

  • eBook ISBN: 978-3-030-92555-0Published: 23 February 2022

  • Series ISSN: 2510-442X

  • Series E-ISSN: 2510-4438

  • Edition Number: 1

  • Number of Pages: XXX, 226

  • Number of Illustrations: 8 b/w illustrations, 14 illustrations in colour

  • Topics: Social Philosophy, Semiotics, Digital/New Media

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