Case Study: Plume’s intuitive solution provides a game-changing experience for MCTV customers

Learn how a legacy broadband provider increased its subscriber growth rate by more than 200% in six months

As an organization that prides itself on its high-touch customer service, MCTV was concerned about the volume of customer feedback related to poor WiFi signal and equipment issues. MCTV turned to Plume for a solution that would help them exceed their customers’ expectations.

This case study details how MCTV successfully leveraged Plume technology to:




Acquire more than 4,800

new subscribers.


Reduce truck rolls

with a 100% success rate for self-installation.


Achieve a 236% increase

in subscriber growth.

“As leaders in broadband technology, we know that the modern smart home requires a personalized approach tailored to each person, home and device. Plume does just that.” – Matt Weller, President

“While we know that Plume self-optimizes daily with real-time data usage in order to prioritize bandwidth when and where it’s needed, all our customers know is that an easy self-installation leads to a robust wall-to-wall Wi-Fi experience” – Matthew L. Dosch, Executive Vice President and Chief Operating Officer

“The value that Plume has brought us in terms of both new revenue opportunities and reduced truck rolls was recognized almost immediately. But most importantly, our customers love it!” – Steve Frey, General Manager

Plume® is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers. Deployed in more than 48+ million homes globally, Plume is the only open and hardware-independent solution that enables the rapid delivery of new services for connected homes (and beyond) at massive scale.