Let's go global!
Expand your consumer business
Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
Can retailers excel at food manufacturing? Japanese retail giant 7&i believes so. I’ve updated this blog post on 23rd May to include the above video …
For many in Asia oranges are a symbol of courage, health and happiness. In China for example oranges are associated with longevity, whilst in Malaysia …
How and when should brands change designs when they internationalise? What is best practice?