Brian is an experienced multidisciplinary researcher in the social sciences, and is Editor-in-Chief of Tourism and Hospitality
Professor Brian Garrod
Swansea University, UK
Professor Brian Garrod is the author of eight textbooks and more than 50 research articles, focusing mainly on the marketing and management of tourism destinations. He is co-editor-in chief of the Journal of Destination Marketing & Management and sits on the editorial board of seven other academic journals. He has undertaken research for a wide range of organisations, including the World Tourism Organisation (UNWTO), the Organization for Economic Cooperation and Development (OECD), the European Union Interreg IIc fund, the Welsh Government, Visit Wales, the Countryside Agency and the Arts and Humanities Research Council (AHRC).
Professor Garrod has successfully supervised a number of PhD students and is currently seeking applications for PhD students in the areas of destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.
AREAS OF EXPERTISE
- Tourism destination marketing
- Tourism and well-being
- Sustainable tourism
- Eco-tourism
- Heritage tourism
- Use of photography in tourism research
- Marketing cultural events
Festivals, Events and Wellbeing Research 