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It's Gold for DMG Media's sales team at 2022 Media Awards

DMG Media Awards
/ 29th April 2022 /
George Morahan

DMG Media Ireland has been named Sales Team of the Year while RollerCoaster.ie won Media Brand of the Year at the Media Awards 2022, which took place at the RDS on Thursday evening (28 April).

DMG Media, the publisher of Business Plus and the Irish Daily Mail, also won Silver awards in the Best Use of Sponsorship for EVOKE.ie's support of the FAI Women's Cup and in Best Use of Data categories.

The company's work with Cadbury on the Take 5 campaign for Snack bars won a Bronze prize in the Best Sales Initiative category on a night where the Omnicom Media Group (OMG) landed the Gold.

OMG was recognised as Agency Network of the Year, while its subsidiaries OMD and PHD Media picked up nine Gold awards between them, including Grand Prix and Media Agency of the Year (ROI or NI) honours for PHD.

PHD also won Gold in Best Long Term Media Strategy for its work with Boys & Girls for its work with Škoda, Best Collaboration between Agency and Media Owner for its collaboration with Virgin Media on the 'Guinness: Connecting the sofa-stranded at Christmas', and Best Use of Sponsorship for its Guinness #Neversettle campaign for the Women's Six Nations.

Business Bulletin

The company's Leah Hughes also came out on top in the Rising Star category, while OMD triumphed with Gold awards in the Best Use of Data, Best Use of Audio, and Best Use of Cross-Platform Out of Home categories.

Former Havas Media Ireland CEO and long-time consultant Graham Taylor was named Media Hero, and Gold awards were also won by Havas, Mediacom, Spark Foundry, Mindshare and PosterPlan, and Mammoth.

Rollercoaster.ie won the 'Media Brand of the Year' award. Pic: Hannah Jayne Photography

MEDIA WARDS 2022 WINNERS

Grand Prix

PHD Media Diageo Guinness, Guinness #Neversettle

Media Brand of the Year

GOLD Rollercoaster.ie

SILVER Sky Media

BRONZE The Business Post

Sales Team of the Year

GOLD DMG Media

Best Sales Initiative

GOLD Clear Channel

SILVER Global Ireland

BRONZE DMG Media Take 5 with Cadbury Snack

Best Use of Sponsorship

GOLD PHD Media Diageo Guinness

SILVER DMG Media EVOKE.ie FAI Women's Cup

BRONZE Mediacom Boots Ireland

Best Use of Data  / Analytics / Econometrics

GOLD OMD Virgin Media

SILVER DMG Media - Text Mining: Sentiment & Topic Analysis of Open Ended Research Responses

BRONZE Havas Media

Best Media Campaign - Launch

Sponsored by DMG Media Ireland

GOLD Havas Media Ireland Science Foundation Ireland

SILVER Carat Ireland Cadbury Caramilk

BRONZE OMD Renault Arkana

Media Agency of the Year (ROI or NI)

Sponsored by DMG Media Ireland

GOLD PHD Media

Best Use of National Print and Digital

Sponsored by Newsrands Ireland

GOLD Mammoth Tourism Northern Ireland

SILVER PHD Media Diageo Guinness

BRONZE Mediahuis TG4

Best Long Term Media Strategy

Sponsored by The Business Post

GOLD PHD Media with Boys & Girls ŠKODA

SILVER Starcom SuperValu

BRONZE Starcom The National Lottery

Best Media Campaign Medium / Small

GOLD Mediacom Sky

SILVER Mammoth Queen's University Belfast

BRONZE Wavemaker Kopparberg Cider

Best Media Campaign – Large

GOLD Spark Foundry - HSE

SILVER Mindshare Irish Cancer Society

BRONZE PHD Media Diageo Guinness

Best Collaboration between Agency and Media Owner

GOLD PHD Media & Virgin Media Diageo Guinness

SILVER Dentsu & RTE IKEA

BRONZE Carat Ireland & RTE Electric Ireland

Best Research Initiative

GOLD Mediacom Dulux

SILVER Mindshare

BRONZE Havas Media

Best Use of Content / Creative

GOLD PosterPlan & Mindshare Brennans Bread

SILVER Carat Ireland & RTE Electric Ireland

Agency Network of the Year

Omnicom Media Group

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