Blogs. Case Studies. Ebooks. Infographics. Podcasts. Social Media. Video Scripts. Webinars.
Blogs. Case Studies. Ebooks. Infographics. Podcasts. Social Media. Video Scripts. Webinars.
Blogs. Case Studies. Ebooks. Infographics. Podcasts. Social Media. Video Scripts. Webinars.
Blogs. Case Studies. Ebooks. Infographics. Podcasts. Social Media. Video Scripts. Webinars.
Blogs. Case Studies. Ebooks. Infographics. Podcasts. Social Media. Video Scripts. Webinars.
#who we are
We are content strategists. Content creators. Content marketers.
Our mission is to provide B2B CMOs with an editorial partnership.
We will collaborate with your team and become a trusted partner in delivering editorial content with a marketing purpose.
The content we create is governed by our Bright STAR principles. Every piece is Strategic, Targeted, Audience-led and ROI focused.
From our deep-dive discovery phase through to our catalyst document, we’ll help you to create a roadmap that will help you to achieve your objectives, whether that’s:
•Increasing brand awareness
•Driving traffic to your website
•Increasing sales leads
•Improving customer retention
The content we’ll create will have a purpose. It will align with your business goals.
Today’s customer journey is multichannel; straddling web, mobile and social.
Using your data and other sources we will identify your customer journey patterns, and determine who your customers are and where they hang out.
We'll help you meet your customer on the right channel, with the right content, at the right time.
We believe in taking a Business-to-Audience (B2A) approach, rather than a focusing on a B2B or B2C strategy.
We’ll put your audience at the core of your content strategy.
We’ll find out who your audience are. And we make it our business to find out their fears, questions, concerns and challenges.
The content we'll create will allow your audience to take action or will provide them with the tools, knowledge, and information to be able to take the next step in their buyer journey.
Content marketing, otherwise known as inbound marketing, is all about getting results.
We'll set KPIs to measure the effectiveness of every piece of content on every channel.
We look beyond vanity metrics of ‘likes’, ‘shares’ and going ‘viral’. We prefer to use data to measure the results of content at every stage.
We will immerse ourselves in learning about your business and your audiences. We will create a strategy document built on a solid understanding of your existing and prospective customers.
Our experienced journalists, editors, and creatives will craft content with a purpose, that will build loyal followers, increase leads, and boost revenue; from blogs, case studies, ebooks, graphics, podcasts, social content, thought leadership, video scripts and webinars.
We will amplify content across multiple channels, targeting your audiences with the right message, at the right time.
We can devise, design, build, host, maintain and track all forms of content marketing from apps, branded customer portals, membership platforms and product sites, and websites, for audiences on all devices.
Providing you with fresh content marketing insights from the Bright Star team.
Podcasting as a medium has exploded into the mainstream content space. In fact, around 20 percent of the UK population now regularly listen to a podcast. So, we sat down with Acast's Georgie Holt to get the low down on how and why to begin.
Let us become your content partner.
We'll work collaboratively and in partnership with you.
We will tailor our services to meet your needs.
We will work in harmony with your in-house team, complementing your existing talent.
We collaborated with Juliet and her team for three years and I can especially recommend them for those who are getting started with content marketing! Juliet is a pro that transforms your loose content ideas quickly to pieces of content that resonate with your clients.
Juliet Stott understood our business objectives, our target audience & created content that helped us to attract new leads & forge stronger relationships with our strategic partners.
Juliet Stott is very used to writing for a professional or business audience. She’s worked with me on our Enreach business (the Finnish DMP organisation I co-founded), where we found her to be very efficient, quick to grasp quite complex ideas and a joy to work with!
The Content Council has collaborated with Juliet Stott for over three years and she has become a trusted partner in delivering content that supports our marketing strategy and elevates the organization.
While at The Guardian, Juliet Stott wrote with skill and professionalism on a wide range of issues. This naturally involved all the usual demands that a top national newspaper expects - such as meeting tight deadlines, researching stories thoroughly and rigorously checking facts. But Juliet also excelled in bringing her creative imagination to tasks at hand. All journalists learn how to write a story, but the ones who stand out, such as Juliet, are those who uncover new angles, brainstorm ideas and suggest new and unconventional ways to approach a topic.
Working with Bright Star is great! Our cooperation runs smoothly, and their professional team offers versatile and flexible support for us. Projects are on track, meeting deadlines, achieving objectives, and they are managing multiple tasks efficiently and successfully.
Our team members have created engaging and vibrant content for some of the most trusted and iconic brands in the world:
© Copyright 2019 Bright Star Content Marketing Agency Ltd. Company number 11778096
