shortlist 2023

Media Owner

Media Idea: Launch

Behind Every BAFTA

Digital Cinema Media (DCM)

Client: BAFTA

BAFTA is a world-renowned independent arts charity that discovers, inspires, supports and nurtures new talent across television, films, and games. In a national survey conducted with YouGov in 2021, of 2,000 participants 96% of the UK Adult population are aware of BAFTA but just 3% view it as a charitable organisation. BAFTA wanted to ...

Samsung and ITV Capture the Night

ITV

Client: Samsung

Whilst Samsung's new S23 handset spec might win on paper, it needed to win over customers’ hearts. So, Starcom invited ITV to create its emotional hook.Nothing creates a more positive feeling in ITV’s schedule than Saturday nights. And at its centre is our effervescent talent, connecting with viewers to make their weekends better.ITV w...

Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...

The Launch of the UK's freshest new streaming service, ITVX

ITV, EMX, Dixon Baxi and Uncommon

Client: ITV

BACKGROUNDWhen you’ve sunk millions into researching and developing a new proposition you know will chime with your target market, you don’t want it to fall flat on launch day.This was the situation for British broadcaster, ITV. We’d invested £165m into replacing our tired digital streaming proposition, ITV Hub. The result was ITVX – a...

‘The Spillway’: an incredible debut for an equally incredible car

Sky Media in partnership with Accenture Song, Dentsu X and The Story Lab (Dentsu Creative)

Client: Range Rover

Launching a Premium SUV in a cluttered category is no easy feat. So, to assert its authority over the competition, the new Range Rover Sport needed to make a splash.Challenge 1 was to ascend Europe’s biggest dam, The Kárahnjúkar Spillway, in the new Range Rover Sport, with W-Series driver Jess Hawkins behind the wheel up against a huge...

Behind Every BAFTA

Digital Cinema Media (DCM)

Client: BAFTA

Boots and This Morning take on Menopause

ITV

Client: Boots

Here’s the story of how almost 3,000 people boarded a special bus, as it took to the British streets to battle the lack of accessible information and support around menopause.A mobile safe space for one-on-one menopause conversations, resulting in record-breaking 5,500 calls in only an hour, and a significant boost in traffic to Boots'...

Durex: The Glory Wall

LADbible Group

Client: Durex and Zenith

For great safe sex, your condom fit matters. But most people don’t even know that there is such a thing as ‘condom sizing’. Most people buy condoms in ‘regular fit’ but 46% of men don’t buy the right fitting condom. It is either too big or too small for them, too loose or too tight.  A big part of the reason condom sex isn’t perceived ...

Evening Standard and Axa Start Up Angel

Evening Standard and Starcom UK

Client: Axa

The Evening Standard and AXA Start Up Angel formed a successful partnership, combining a competition and mentoring program for entrepreneurs. The Evening Standard provided extensive reach to a niche audience with multiple touchpoints and a shared passion for supporting entrepreneurs and micro SMEs. The highly integrated campaign utilis...

Peugeot Always-In

TikTok & Starcom UK

Client: Peugeot

A stunning new range of cars and a refreshed brand positioning has set Peugeot on the road toa new era, so it came to TikTok to reach the next generation of Peugeot fans at scale and drive desirability among a new, younger audience of potential buyers. We did this by creatinga brand-new “Always-in” strategy. Working with five TikTok cr...

Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

The Telegraph Honda Rugby Legacy Fund

The Telegraph

Client: Honda and Universal McCann

Since 2019, The Telegraph's coverage of women's sport has led the way encouraging more women to take part in sport. We felt that the Women’s Rugby World Cup could inspire a new generation of female players. We wanted to encourage this and create real legacy with vital financial support for grassroots clubs. We saw in Honda – a Performa...

#McNuggetworthy

LADbible Group

Client: McDonalds, OMD

In a fast-moving category, the much-loved McNugget was being overlooked in favour of new alternatives. So, with the iconic McNugget turning 40 it was time to re-claim their place in the hearts, minds and stomachs of the new generation of chicken lovers.No one ever really wants to share their McNuggets, so we incited the great debate: w...

Bose x NME C23

NME Networks

Client: Bose

In 1986, NME released C86; a mail-order 22-track mixtape that defined indie-rock for a new generation and introduced seminal new artists like Primal Scream. The impact of C86 was immeasurable, and the mixtape is still revered today. Critically, its purpose continues to be at the heart of what NME has been doing for over 70 years; break...

FightZone

Mail Metro Media

Client: DAZN

A highly targeted, cross-platform partnership that positioned DAZN as the number one streaming destination for sports fans, Mail Metro Media launched the first ever dedicated boxing section in a national newspaper!Seven dedicated FightZone supplements in Metro were supported by huge digital presence with an appetite for boxing content....

Heineken 0.0 and ITV: Always a Choice

ITV

Client: Heineken

Here’s a soap story that put Heineken 0.0 on the tip of British tongues, as we tapped into the nation’s two most-loved pubs - Coronation Street's Rovers Return and Emmerdale's Woolpack.Together, we sparked a conversation about alcohol-free beer, and convinced a booze-loving Britain to drop the stigma around this emerging category, and ...

Hogwarts Legacy Video Game Launch

Amazon Ads & PHD Media

Client: Warner Bros Interactive Entertainment (WBIE)

For Hogwarts Legacy’s video game launch, WBIE aimed to captivate both Wizarding World and gaming communities to make it one of the top-selling video games of the year. WBIE wanted a partner that could drive awareness and standout with creative flair, while proving how this converts to purchase intent and interest across the wider Wizar...

Let's Talk About Grief

Reach Solutions & Carat

Client: Co-op Funeralcare

Following the pandemic, the UK was facing a bereavement crisis, with many people suffering with their grief alone. We nurtured the intimate nature of podcasts and created ‘Let’s Talk About Grief’, with Mirror columnist Coleen Nolan in conversation with familiar faces each on their own journeys with bereavement. Our focus was on creatin...

Privacy Protectors

Twitch & Spark Foundry

Client: WhatsApp

WhatsApp wanted to build awareness of its multiple layers of protection that keep messages private. So, they turned to Twitch - the digital playground of choice for Gen Z and Millennials and home to a community that values authenticity, collaboration and inclusiveness. Together, they set out to immerse WhatsApp in the digital gaming en...

Social Commerce Reinvented

Twitch

Client: Bull Dog, Deutsche Telekom, Google, Xbox and PICO VR

Shopping has changed. Going are the days of highstreet shopping, whilst more engaging, interactive solutions arise. Today’s young adults want collaborative, social experiences and this applies to their purchasing paths too.Twitch is the digital playground of choice for Millennials and Gen Z driving this change – and an environment in w...

#NikeSheBallin

TikTok & Mindshare Worldwide

Client: Nike

2022 was a massive year for women's football with the UEFA 2022 European Women’s Championship giving Nike the perfect opportunity to inspire the next generation of female footballers. Challenging preconceptions and stereotypes Nike teamed up with TikTok to create its fun #NikeShesBallin challenge to tackle the issue. The campaign featu...

Boots and ITV's Love Island

ITV

Client: Boots

It’s ironic that an award entry about creativity should be based entirely around copying! But when Boots wanted to reconnect with younger shoppers, Love Island islanders became beauty demonstrators to give amazing tutorials.Make way for a 51% sales boost, and the 3-times sell-out launch of a new pair of eyelashes!

Bringing football home with Google Pixel + BOXPARK

SPORTBible

Client: Google Pixel, BOXPARK, EssenceMediacomX

The Men’s FIFA World Cup is among the top advertising opportunities around the globe. But for Google in the UK, this wasn’t so easy. It’s a brand without a real affinity amongst British football fans, and it’s extremely competitive to break in to. So, we took their new Pixel 7 handset and created a ground-breaking and exclusive collabo...

eBay and ITV's Love Island

ITV

Client: eBay UK

Love works in mysterious ways. In a bombshell coupling, eBay, EssenceMediacom and ITV created a partnership that no one saw coming! When eBay became Love Island’s first ever ‘Pre-Loved’ partner, we didn’t just change perceptions about fashion, we changed behaviour: an astonishing 7,000% increase in searches for Pre-Loved, and turbochar...

People's Postcode Lottery and ITV

ITV

Client: People's Postcode Lottery

If you’re a Media Week judge (as wonderful as you are) you’ve probably not won the lottery yet. But imagine if you DID... how would it FEEL? 🤩When People’s Postcode Lottery lacked distinction, ITV helped them bring “that winning feeling” to the nation. It led to a record-breaking 21% of annual sales volume in just 1 month, 200k of ext...

StemDrop

Tiktok

Client: Samsung

When Samsung wanted to increase brand appeal among the tech-savvy, music-loving Gen Zers in the fiercely competitive mobile market, it naturally turned to TikTok to launch StemDrop, a brand new way for young artists to collaborate with some of the world’s biggest songwriters and showcase their talent to the world. The ground-breaking m...

Media Idea: Launch

Amex Gold 'Unsigned'

UM London

Client: American Express

Remember how it felt to be outside with friends again? In 2022, the UK had re-opened and our audience of ‘New Trend Lovers’ could experience their love of music once again. For the Amex Gold Card, which has long-standing credibility in the UK music scene by providing exclusive access to events, the rules of engagement had changed. We k...

giffgaff: We’re Up to Good

MG OMD

Client: giffgaff

giffgaff are changing the face of advertising with a future facing approach to sustainable production and media planning which has seen the company awareness scores and sales soar, whilst reducing their impact on the planet.

Lidl Bear: Making Christmas UnBEARlievable

OMD UK

Client: Lidl

A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.

Opening up about gambling harms

MG OMD & OMG Unite

Client: GambleAware

The UK is facing a different kind of public health crisis. Gambling affects 59% population in any given year, and gambling harms are becoming more and more prevalent. However, the shame and stigma associated with gambling issues often prevent those affected from identifying their problem and seeking help. The ‘Let’s Open Up About Gambl...

Stopping the UK's biggest Heart

PHD

Client: British Heart Foundation

VANISH: ME, MY AUTISM AND I. How the launch of a media idea made purpose truly relevant

Zenith UK (Publicis Media), Channel 4

Client: Vanish

When we uncovered how important clothes are to young autistic girls we decided to launch a new direction for Vanish. BUT we had no money. So we had a media idea that gathered such momentum that it found its own budget, driving awareness of autism and delivering record sales.

#FINDTHEWORDS: HOW A CREATIVE MEDIA IDEA GOT MEN TALKING ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used live, unexpected broadcasts to show men that living with cancer is better if you open up. This media idea motivated 25,000 men to access Macmillan's lifesaving support services.

Hollyoaks - The Long Walk Home

OMD UK with 4Studio, Lime Digital, Meta

Client: Channel 4

By giving young men the opportunity to literally walk in women’s shoes through our ground-breaking immersive video experience, we thrust the topic of women’s safety to the top of their agenda; and cemented Hollyoaks’ reputation as the home of topical contemporary programming that changes lives.

How we made homelessness Impossible To Ignore for Crisis

The Kite Factory, adam&eve DDB & PremierComms

Client: Crisis

The services that charity Crisis provide have never been more vital: The issue of homelessness is worsening due to the cost-of-living crisis and the social and economic impacts resulting from the pandemic. Crisis needed a campaign that would drive awareness and consideration of their Christmas campaign in order to have an overall halo ...

Müller: Rice, Rice Baby

EssenceMediacom UK

Client: Müller

For years, the dessert category had focused purely on selling to women. But with the World Cup fast approaching, and more men than women eating Müller Rice, we spotted an opportunity to relaunch the product in a completely new way. Declan Rice is England’s star midfielder and one of the most in demand players in the Premier League. We ...

Stairway to the past

Havas London

Client: The Wayback

For people living with Alzheimer’s, reminiscence therapy can be a powerful tool. Enjoying nostalgic photos, videos and music from the past with a carer, can elicit positive responses, create conversations and improve both the wellbeing of the patient and the carer.The Wayback VR takes this reminiscence therapy to all new levels.Proven ...

Stopping the UK's biggest Heart

PHD

Client: British Heart Foundation

The Last Photo

the7stars & Adam & Eve/DDB

Client: CALM x ITV

People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely happy. We had to...

Amazon Books The TikTok Book Club

Initiative

Client: Amazon Books

In a world of instant access to unlimited entertainment & endless scrolling, the joy of reading a book had taken a backseat. We found our solution in the most unexpected of places – the very platform of their distraction, Tik Tok. Because what they see on Tik Tok, is what they do in real life.The Tik Tok Book Club, by Amazon Books – th...

Budweiser World Cup: Fuelling Optimism

Starcom

Client: ABINbev & LADBible

Budweiser faced several challenges heading into the 2022 FIFA World Cup, including low awareness of their sponsorship, controversy surrounding the tournament, and the perception that sports sponsorship ads are inauthentic.To address these challenges, Budweiser partnered with LADbible Group, creating an Optimism Tracker. Budweiser track...

eBay Pimp My Ride

EssenceMediacom UK and Paramount

Client: eBay

Did you know you can buy a carburettor on eBay? Or an entire car engine? Not many people did. Not until this campaign, at least.    In fact, eBay is the go-to place for petrol heads to get car parts and accessories. Whether it’s oil, tyres, tailpipes, or a set of 1984 Austin Metro headlights, eBay’s got the lot.   But with sales stalli...

How Budweiser Literally Platformed Women and Non-Binary Talent During the BRITs

Grand Visual & FCB NY

Client: Budweiser

Budweiser’s global brand platform is “Greatness Is Yours to Take.” We help young people chase their dreams, especially up-and-coming musicians. But this year, women and non-binary musicians were denied an opportunity for greatness on the UK’s biggest stage: the BRIT Awards. The BRITs combined their awards for best male and women artist...

Making Media Art with Louis Vuitton and Yayoi Kusama

Publicis Media Luxe

Client: Louis Vuitton

This was a media campaign which showed how media can be so much more than a box for creativity, but a true creative canvas. Launching the ground breaking collaboration between artist Yayoi Kusama and Louis Vuitton, Spark Foundry turned the iconic architecture of Harrods into an immersive expression of the artists work. This campaign we...

Making media the medicine for subclinical mental health issues

Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD

Client: Office for Health Improvement & Disparities

The topic of mental health has seen elevated importance over the past few years thanks to charity, public sector, and commercial campaigns, reducing stigma and increasing conversation. But, what has been lacking, has been converting this increased conversation at an abstract level into positive action at a personal level. Research show...

One man’s trash is another man’s treasure

Spark Foundry

Client: Currys

Currys collect over 200 tonnes of electronic waste a day, more than any other business in the UK – but this is a literal ‘drop in the ocean’ compared to the waste that still goes uncollected. Currys were offering financial incentives for e-waste recycling, their pioneering Cash for Trash scheme. The problem is that no-one knew about it...

Amazon Music One Take

Initiative

Client: Amazon Music

To put Amazon Music on the map for Gen Z, we had to dive into the new frontier of music culture… gaming.Introducing Amazon Music One Take ft. Fortnite. We created 3 playable, custom maps within the biggest online game – Fortnite, inspired by the UK music scene. We then asked rising gaming and music stars to battle it out in a one-of-a-...

eBay Pre-Loved Island

EssenceMediacom UK and ITV

Client: eBay

The fashion industry produces 100 billion new garments every year. But the impact on the environment is profound, with 100,000 items sent to landfill every five minutes.    The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor.    And so, for eBay, the nation’s ...

Financial Abuse

PHD

Client: HSBC UK

How Heinz Bought the Funny to Flexitarianism

Carat UK & Channel 4

Client: Kraft Heinz

Attention, food enthusiasts! We couldn't help but notice that more and more people are jumping on the plant-based eating train. Naturally, Heinz saw this as an incredible opportunity to take their offerings to the next level in this exciting realm. But here's the thing - they weren't exactly top of mind when it came to plant-based meal...

Magic Breakfast On The Beach

Goodstuff & Bauer

Client: On The Beach

Summer is when On the Beach’s brand salience suffers the most, especially as we don't have the same physical touchpoints Jet2, TUI, and easyJet, such as planes, check-in desks, and resort reps. To increase consideration and drive on-site holiday bookings, our media needed to be as exciting as our product perks and brand personality. No...

Stay in the Game

Carat UK

Client: Kellogg's x Pringles

In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...

Supercharging Joy at Christmas

Carat UK & Global

Client: Greggs

’Tis the season for a battle of the taste buds! And against our biggest rival in the category, McDonald’s, Greggs faced a major challenge in winning over the 16-34 demographic. With a significantly smaller marketing budget, Greggs was losing out in the consideration game. Understanding that the decision to buy fast food happens quickly...

VANISH: ME, MY AUTISM AND I. How a media idea made purpose truly relevant

Zenith UK (Publicis Media), Channel 4

Client: Vanish

We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.

Best use of content: Under £250k

#CrispIn or #CrispOut with Loose Women

OMD UK with ITV

Client: Walkers

A debate as British as Walker’s #CrispIn or #CrispOut calls for the outlandish opinions of some seasoned British icons. Enter the Loose Women. The ‘live’ ad break debate, a first for ITV, fuelled controversy alongside consideration of Walker’s portfolio of nostalgic brands.

#FINDTHEWORDS: HOW CONTENT GOT MEN TALKING ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used live, unexpected broadcasts to show men that living with cancer is better if you open up. This content partnership motivated 25,000 men to access Macmillan's lifesaving support services.

ASICS: Rewriting the Social Script

Starcom

Client: ASICS

ASICS took on sports brand giants like Nike and Adidas, aiming to conquer the specialised sports market in the UK. They defied expectations by forging an authentic connection with British athletes. Shattering the obsession with before-and-after transformations, ASICS enlisted influencers who showcased happiness over visible body change...

Boots and ITV's This Morning take on Menopause

ITV

Client: Boots

Here’s how a content idea, created to battle the lack of information and personal support around menopause, led to almost 3,000 people taking a special bus around Britain.A mobile safe space for one-on-one menopause conversations, resulting in record-breaking 5,500 calls in only an hour, and a significant boost in traffic to Boots' men...

DUREX: THE GLORY WALL

Zenith UK (Publicis Media)

Client: Durex

Size and fit matters. How a piece of experiential and content got men to see that the right fitting condom makes all the difference, and helped Durex grow sales by 10% yoy.

How the #PeachPolice Arrested Tango’s Decline

mSix&Partners and LADbible

Client: Britvic

When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy.This is the story of...

Tackling menopause taboos, head on

Spark Foundry

Client: Clarins

Until last year, 73% of women had no idea what menopausal symptoms look like. As skin care experts, Clarins saw an opportunity to be leaders in the space – and set out their ambition to be the #1 menopausal skincare provider in the UK. Partnering with HELLO! Magazine, we created a uniquely empathetic and supportive campaign, which went...

Tesco Voice of the Checkout

EssenceMediacom UK

Client: Tesco

During the cost-of-living crisis, value messages and savings campaigns were everywhere. Great for the public, but difficult to cut through with anything other than cost, which could be simply a race to the bottom. Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of lev...

eBay Pimp My Ride

EssenceMediacom UK and Paramount

Client: eBay

eBay Pre-Loved Island

EssenceMediacom UK and ITV

Client: eBay

Enough - Violence Against Women & Girls (VAWG)

MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co

Client: Home Office

Many types of violence against women have become so normalised in British society that they often go unchallenged. Women are taught from an early age to adapt their behaviour, but rather than putting the onus on potential victims, our campaign spoke to the male audience, tackling the problem at its roots. A message like this from the g...

Heineken 0.0 and ITV: Always a Choice

ITV

Client: Heneken

Here’s how ITV helped Heineken 0.0 steal the limelight with a leading role, in a content partnership that put them into the nation’s two most-beloved pubs.We sparked a conversation about alcohol-free beer, convincing a booze- loving Britain to drop the stigma around this emerging category, and growing sales by 2.3%.

How Heinz Bought the Funny to Flexitarianism

Carat UK & Channel 4

Client: Kraft Heinz

How making the right friends helped a beer sell out in under 2 hours: Brewdog & Craft making LAOUT a reality

Craft Media

Client: Brewdog

This is a paper about how making the right friends helped a beer sell out in under 2 hours. Craft and BrewDog were able to grow consideration amongst new lager drinkers by leveraging an existing groundswell of interest in a well-loved content series, and turn it into a fully integrated content partnership. To reverse Brewdog’s declinin...

How The Voice of Choice put the dot in Go.Compare and achieved double digit increases in brand metrics and profitability

Hearts & Science and DRUM

Client: Go.Compare

The Voice of Choice is one of those rare brand and TV show partnerships that could have been made for each other. It solved a business challenge, truly elevated the essence of the brand, created incremental stand out and shows how a TV sponsorship can become a story for a brand in its own right. So slam that red button and swivel your ...

Nurofen: See My Pain. Closing the gender pain gap

Zenith UK (Publicis Media), The Guardian

Client: Nurofen

How a memorable content collaboration sparked a huge initiative and delivered a market share increase in a declining market.

A Decade of Driving Delivery For Volvo

Sky Media and Mindshare

Client: Volvo

Nothing has pushed the boundaries of creativity and integration and delivered in both the long and short term, more than Volvo’s journey with Sky Atlantic.This decade-long partnership has evolved from a simple brand alignment to a deeply-integrated relationship; telling emotive stories that bring to life the values that Volvo, Sky and ...

Boots: Evolving a “local chemist” back into a national treasure 2019-2023

EssenceMediacom UK

Client: Boots

The 2019/20 period was a difficult time for Boots. Competition had been increasing for several years, from grocers expanding their health and beauty ranges to the rise of online pure players, and Amazon moving into the beauty space. Although Boots remained a staple of the high street, well-known and loved, this did not convert into sal...

GETTING CLOSER TO HOME TO ACHIEVE THE BEST ECONOMETRIC RESULTS EVER

iProspect

Client: IKEA

When external forces caused havoc and dictated a pivot, a doughnut strategy was born to rebuild the brand with a performance mindset for long-run success. We didn’t just become a digital-first home retailer, but media drove even more for less; achieving IKEA’s best ever performance, climbing up the ranks for brand metrics and broking i...

GO OLD OR GO HOME: THE SMARTY STORY

Zenith UK (Publicis Media)

Client: SMARTY

SMARTY grew its customer base by 8x in 5 years, through a focus on a totally different audience and a consistent investment into brand.

Pivoting from Share of Voice to Share of Culture to become category leader in spontaneous awareness

Hearts & Science

Client: Go.Compare

By Embracing Gio Compario, Wynn, their families and Dot Go.Compare’s pivot from share of voice to share of culture has made a material business difference. It has enabled them to compete in a different way, elevating the essence of the brand, created incremental stand out and shows how TV sponsorships can become stories for a brand in ...

Reindeer Ready

OMD UK with Leo Burnett, Red Consultancy, ITV, Channel 4, Sky, Snapchat, Meta, YouTube, Twitter, Darabase

Client: McDonald's

In a venture to ask Britain “Are You Reindeer Ready?”, McDonald’s has firmly landed their place on the Christmas list – a stalwart of the season, all thanks to an unsung menu item. But what started with the humble carrot stick ended up a five year campaign that would supercharge brand love and sales…now that’s Christmas magic.

Samsung Z Series Foldable phones: A Long-Term Approach To Influence

Starcom

Client: Samsung

Samsung’s launch of folding phones was the biggest single innovation in smartphones in over a decade, but awareness and adoption was initially slow. Our long term strategy aimed to turn this from niche to mass by getting them seen “in the wild” in the hands of people who could make the devices aspirational, accessible and relevant.The ...

Audi fuels Sky Sports’ most innovative Cricket format, The Hundred

Sky Media and PHD

Client: Audi

When the entire Electric Vehicle (EV) sector is making claims around Innovation and Technology, how does Audi stand out? Well, “Vorsprung durch Technik” is more than a campaign line for Audi – the brand lives progress in all they do. Equally, Sky Sports’ heritage in innovation stretches 30 years, continually raising the bar for Sports ...

Hollyoaks - The Long Walk Home

OMD UK with 4Studio, Lime Digital, Meta

Client: Channel 4

If I had a DIME...

Spark Foundry

Client: Spark Foundry

It’s incredible how much agencies have changed in the past few years but the same cannot be said of our media activations. We created the Diverse and Inclusive Media Exchange to bring new revenue to underfunded community publishers, reward responsible journalism and drive increased reach for our clients. Creating a brand-new marketplac...

Mental health linguistic targeting

OmniGOV at MG OMD, Wavemaker UK and M&C Saatchi

Client: Office of Health Improvement and Disparities

In any given week, one in six people in England struggle with a mental health problem. Our campaign aimed to empower people to take action to address their mental health difficulties by directing them to Better Health-Every Mind Matters NHS-approved self-help resources. But with budget pressures, we needed a smart way of pinpointing pe...

RIGHT REACH: BIGGEST BREAKTHROUGH SINCE BYRON SHARP

Zenith UK (Publicis Media)

Client: Right Reach

As media fragments, the gap between reach and impact is widening. This is eroding fundamental assumptions about how media works. Right Reach is a media innovation that helps major brands quantify truly effective reach, and we have proven it is a better predictor of every major KPI.

Subway - Make Your Own

EssenceMediacom UK

Client: Subway

How do you celebrate a well-loved ritual, with an audience whose attention is harder than ever to gain? By understanding where they personalise their experiences, and how they buy. During the pandemic, the digital delivery economy significantly expanded, introducing a diverse range of cuisines to Gen Zs online. As McDonald's and KFC ha...

Amex Gold 'Unsigned'

UM London

Client: American Express

Lidl Bear: Making Christmas UnBEARlievable

OMD UK

Client: Lidl

A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.

Never Trust a Smile

Wavemaker UK

Client: Paramount

Paramount’s horror film Smile was initially set for a streaming release but thanks to a fantastic (if not rather terrifying) theatrical marketing campaign, based on ‘making people smile’, it became one of their most profitable films of 2022. We delivered ‘surprise and delight’ in unsuspecting places, from OOH graffiti on fake toothpast...

Reasserting The Co-operative Bank’s position as the original ethical bank

Hearts & Science

Client: The Co-operative Bank

Where does your bank invest your money? Turns out lots of people didn’t know and this campaign for The Co-operative Bank not only educated the nation on how retail banks are funding the climate crisis but reasserted their position as the original ethical bank, increased brand perceptions and paid back massively from a business perspect...

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

VANISH: ME, MY AUTISM AND I. How a relaunch into purpose actually drove results

Zenith UK (Publicis Media), Channel 4

Client: Vanish

We uncovered how important clothes are to young autistic girls and decided to relaunch Vanish into a purpose space. We ran a highly creative media campaign with such momentum that it drove record sales, as well as making an impact into autism.

Arresting Tango decline with the #PeachPolice

mSix&Partners and LADbible

Client: Britvic

No More Unhelpful Hacks

Yonder Media

Client: Shelter

In 2022, the nation’s attention was absorbed by the cost-of-living crisis. Though it felt like the price of everything had skyrocketed overnight, the cost of housing has in fact been rising for decades. Shelter wanted to put pressure on the government to resolve this emergency, so Yonder Media set out to get politically engaged renters...

Sky Broadband No Room for Abuse

EssenceMediacom UK

Client: Sky Broadband

Sky believes that everyone should be free to enjoy gaming.  But 3 out of 4 women under 25 experience abuse every day whilst gaming online. With Sky Broadband as the official sponsor of the Guild Esports team, we were determined to do something about it. We did it by launching a brand new but mysterious immersive training room at The S...

Stairway to the past

Havas London

Client: The Wayback

For people living with Alzheimer’s, reminiscence therapy can be a powerful tool. Enjoying nostalgic photos, videos and music from the past with a carer, can elicit positive responses, create conversations and improve both the wellbeing of the patient and the carer. The Wayback VR takes this reminiscence therapy to all new levels. Prove...

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

Tesco Voice of the Checkout

EssenceMediacom UK

Client: Tesco

The Last Photo

the7stars & Adam & Eve/DDB

Client: CALM x ITV

The Walk to the Well

VCCP Media, VCCP

Client: Just a Drop

771 million people globally don’t have access to safe water and Just a Drop is on a mission to change that.Our job was to raise awareness of the distance millions of people walk for clean water daily and highlight the waste of human potential with the ultimate goal to get people to donate in a way that felt fresh, avoided charity adver...

Adding a bit of Dave to the World Cup

Havas Entertainment

Client: UKTV

Let’s be honest, Dave’s good at comedy but not the quintessential footy destination. Launching a new channel positioning, ‘add a bit of Dave’, during the World Cup, with a brief to drive ratings wasn’t the best timing, as blokes typically leave the channel in droves to get their footy fix elsewhere.  Against that backdrop, we found our...

Making media the medicine for subclinical mental health issues

Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD

Client: Office for Health Improvement & Disparities

O2 Switch Up: Switching up the Ad Breaks

MG OMD

Client: O2

The Most Disruptive Ad Break: O2’s Switch Up proposition flips established category behaviours on their head and required an equally attention-grabbing media strategy to drive home the freedom and flexibility of being able to ‘Switch Up’ your handset outside of long mobile phone contracts. Our media approach was designed to mirror the ...

Proud All Over

OMD UK with 4Studio & Gay Times

Client: Channel 4

To mark 50 years of Pride in Britain, Channel 4 stayed true to their long-standing ambition to represent unheard voices and showed up for Queer people in every corner of Britain. We showed people in small towns that you can be whoever you are, wherever you are - from Fife to Folkstone.

Social Commerce Reinvented

Twitch

Client: Bull Dog, Deutsche Telekom, Google, Xbox and PICO VR

Social commerce is changing shopping, with predicted growth of more than 250% per year. Twitch is the digital playground of choice for the Millennials, Gen Zs and Gen Alphas driving this change – and an environment in which they’re open to discovering and buying new products. Nearly all Twitch viewers visit online retail sites such as ...

Subway - Make Your Own

EssenceMediacom UK

Client: Subway

Turning Halloween into HallowQween

PHD

Client: Baileys

Amazon Music One Take

Initiative & Livewire

Client: Amazon Music

Better with Pepsi MAX

OMD UK with AMV BBDO, Talon Outdoor, Sips & Bites, Jungle, Amazon

Client: PepsiCo

If there’s one thing meals are better with, it’s Pepsi MAX! We proved it with partnerships that spotlighted truly irresistible food pairings, making tastebuds tingle through media-first collaboration that rocketed Pepsi MAX’s cola market share.

Boots in the Love Island villa

ITV and EssenceMediacom

Client: Boots

It’s ironic that an award entry about creativity should be based entirely around copying!But when Boots wanted to reconnect with younger shoppers, Love Island islanders became beauty demonstrators to give amazing tutorials.Make way for a 51% sales boost, and the 3-times sell- out launch of a new pair of eyelashes!

eBay Pre-Loved Island

EssenceMediacom UK and ITV

Client: eBay

How The Voice of Choice put the dot in Go.Compare and achieved double digit increases in brand metrics and profitability

Hearts & Science

Client: Go.Compare

Stay in the Game

Carat UK

Client: Kellogg's x Pringles

VANISH: ME, MY AUTISM AND I. How creativity made purpose relevant

Zenith UK (Publicis Media), Channel 4

Client: Vanish

We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.

#FINDTHEWORDS: INSPIRING MEN TO TALK ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used audio content featuring sporting icons to show men that living with cancer is better if you open up. This motivated an incremental 25,000 men to access Macmillan's lifesaving support services.

A Prison’s Guide To…Using Audio

MG OMD

Client: Ministry of Justice

Having the right number of prison staff is critical for the safety of prisons and the capacity to rehabilitate prisoners, but Ministry of Justice were facing a significant shortfall in staff. We worked with Acast Creative to produce a pioneering 4-part podcast series called “A Prison’s Guide To…”. This bespoke series hosted by Actor Do...

Let's Talk About Grief

Reach Solutions & Carat

Client: Co-op Funeralcare

Magic Breakfast On The Beach

Goodstuff & Bauer

Client: On The Beach

Save the Children - Owning the Commute for Christmas Jumper Day

EssenceMediacom UK

Client: Save the Children

Save the Children’s biggest annual fundraiser faced another tough year in the face of the pandemic and cost of living crisis. With people starting to head back to work, and therefore the commute, we spotted an opportunity to bring joy into the run up to Christmas and increase donations at the same time. An Innovative, bespoke partnersh...

Starbucks UK, Building Audio Distinctiveness and a Sonic Identity with Gen Z+

Havas Media

Client: Starbucks

Starbucks is one of the most recognisable brands in the UK, however their store footprint and ability to attain media SOV is dwarfed by Costa Coffee, so we were tasked with crafting a media solution to punch above our weight to increase Consideration with GenZ+.We identified that audio would be a critical channel to deliver on this giv...

Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

The Gift of Joy

Goodstuff and Dept

Client: Dunelm

Dunelm has been “Delivering Joy” at Christmas since 2020, an initiative that partners with local schools, care homes, and charities to offer donated gifts and recycled Christmas decorations to those in need. With the cost-of-living crisis threatening so many struggling households in Christmas 2022, Dunelm rallied us with a mission to s...

Small Collaboration: Under £250k

#FINDTHEWORDS: INSPIRING MEN TO TALK ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. Through a collaboration with TalkSPORT that cost less than £50k, we showed men that living with cancer is better if you open up, motivating an incremental 25,000 men to access Macmillan's life-saving support services.

Müller: Rice, Rice Baby

EssenceMediacom UK, LADbible

Client: Müller

RAF to represent modern Britain

MG OMD, OMG UNITE, Jungle Creations and Acast

Client: Royal Air Force

The Royal Air Force wanted to position themselves as an inclusive and welcoming employer for young 18–24 year-olds from ethnic minority backgrounds. However, the RAF were seen as ‘white and male’ by our audience, whilst we were also up against deep rooted distrust in armed forces, stemming from a lived history of systemic discriminatio...

Sky Broadband No Room for Abuse

Sky Media, Sky Creative Agency, Sky Broadband, Guild Esports and EssenceMediacom UK

Client: Sky Broadband

Stopping the UK's biggest Heart

Global & PHD in collaboration with Sainsbury's, Cazoo, Admiral, On the Beach, Dunelm, heycar, Checkatrade and Goodstuff.

Client: British Heart Foundation

The Last Photo

the7stars, Adam & Eve/DDB, Sky, Channel4, DCM, Pearl & Dean, Teads, Unruly, JC Decaux, Hammersons, CityAM, NewsUK, ESI, Future, Daily Express, Daily Mirror, Daily Star, MailMetroMedia, and Bauer

Client: CALM x ITV

People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these stereotypical warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely ha...

UN Women - Turning Hard News Into Hard Donations

EssenceMediacomX

Client: UN Women

On 6th February 2023, a devastating earthquake hit Türkiye and Syria devastating an area the size of the UK. Over 55,000 people lost their lives, and more than 100,000 were injured and searching for their relatives. We wanted to help. But being 2,106 miles away, where would we start? UN Women is the leader in helping women and children...

Amazon Books The TikTok Book Club

TikTok

Client: Amazon Books

Amex Gold 'Unsigned'

NME, Mix Mag, British Institute of Modern Music, Amazon Prime, Syncr Music

Client: American Express

eBay Pre-Loved Island

EssenceMediacom UK, ITV and McCann

Client: eBay

Enough - Violence Against Women & Girls (VAWG)

MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co

Client: Home Office

Stay in the Game

Carat, dentsu entertainment, Gleam Futures, Posterscope, Grey, Xbox, Dovetail Games, Yahoo! and Twitch

Client: Kellogg's x Pringles

VANISH: ME, MY AUTISM AND I. How a media idea made purpose truly relevant

Zenith UK (Publicis Media), Channel 4, Havas, TikTok, Ambitious About Autism, Energy

Client: Vanish

We uncovered how important clothes preservation is to young autistic girls, but we also needed better outcomes for Vanish. So we collaborated with Havas, Channel 4, TikTok and Ambitious About Autism to drive awareness of autism.

Who knew banks could do 'community'

Zenith UK, Times Media, Channel 5

Client: Halifax

Research

Best Use of Data for Audience Buying

Barclaycard Payments: The payment part is just the start

Sky Media and OMD UK

Client: Barclaycard Payments

As the post-pandemic world hit customers’ wallets in 2022, business uncertainty was on the rise. To re-establish a leadership position, Barclaycard Payments needed to reassure a tiny bespoke B2B audience that they could be relied upon as true partners. Drawing on Sky’s unrivalled data-set and storytelling expertise, we were able to cre...

Boots Christmas: Joy for All

EssenceMediacom UK

Client: Boots

Despite facing into a cost-of-living crisis, in 2022 we set out to make Boots a desirable gifting destination once more. Research showed that idealised versions of Christmas felt unreachable and out of touch when compared to the reality of our shoppers' day to day lives and stresses. Our campaign was built around Joy – an emotion acces...

Building the world’s most sophisticated allergy model to drive one of the most successful pharmaceutical launches ever

Hearts & Science

Client: Sanofi - Allevia

Launching a new hay fever drug into a crowded market we created the world’s most sophisticated allergy model which helped deliver one of the most successful pharmaceutical launches of all time (according to IRI data). It informed media budgets, activation and optimisation ensuring our word-of-mouth strategy elevated the brand into the ...

Uber Eats Iftar Incoming

EssenceMediacom UK

Client: Uber Eats

In Q2 2023 Uber sought to refresh their existing Online Food Delivery & Grocery always on campaign. This activity was designed to help improve Uber Eats’ quality perceptions. The Holy month of Ramadan, the biggest Muslim holiday in the calendar gave us an opportunity to deliver on our proposition of Uber Eats helping you get anything e...

Winning the Hearts and Minds of Gen Z for Starbucks

Havas Media and Talon

Client: Starbucks

This is the story of how Starbucks utilised over 9 million mobile ad ID’s to transform the manner in which we use data to fuel our audience buying and deliver the first sign of brand equity improvement in 7 years, resulting in 27 record sales weeks in 2022.

A New Multidimensional Approach to MMM Econometrics

mSix&Partners

Client: National Express

This entry is about how mSix pioneered a revolutionary multidimensional approach to geo-spatial econometric modelling.As we face into the demise of the cookie, businesses are racing to find alternative ways to track marketing and media ROI. However, traditional MMMs have limitations. They tend to use aggregate data which limits outputs...

Fit for Purpose – Peloton’s Measurement Mindset

Hearts & Science

Client: Peloton

Peloton experienced phenomenal growth during the pandemic. But as the world emerged in 2022, sales stumbled and while the connected fitness category leader had built an enviable awareness in the UK, consideration was low. Peloton needed to pivot their entire communications strategy to build consideration of the brand in a post-COVID UK...

MMM for Channel 4

OMD UK

Client: Channel 4

Making every pound effective for Channel 4. A reinvented econometrics model, driving viewership and effectiveness for the broadcaster.

Primark: The Great Advertising Experiment

Starcom

Client: Primark

High st giant Primark had never advertised before. They also didn’t have ecommerce capabilities. Unsurprisingly, pandemic lockdowns hit the business hard. For the first time in its 50-year history. Primark turned to media to help them kick start growth, with a few stipulations and to prove that media could drive incremental growth for ...

The Recovery Budget Planner

ITV and Magic Numbers

Client: N/A

In response to the cost-of-living crisis, ITV's AdLabs partnered with Magic Numbers to build the Recovery Budget Planner in only two months.Our online tool – free to the whole industry, and entirely media agnostic – helps CMOs build a compelling evidence-based case for optimising investment during a downturn, in the language of the CFO...

Understanding the links between creative execution and marketing effectiveness

Ekimetrics

Client: Meta

Testing factors such as placement, formats and audiences is commonplace, but understanding and breaking down the role of creative and its impact on sales is the final frontier in marketing measurement. However, isolating the impact of creative from marketing tactics or brand health has been historically challenging. Particularly so in ...

BVOD Almighty

Thinkbox, Channel 4, ITV, Sky and UKTV

The advertising industry was in the dark about broadcaster VOD and its role on the media plan. “BVOD Almighty: Reach and Return” fused a wealth of research skillsets and techniques – from ethnography to econometrics tomachine learning – to create the most comprehensive exploration of BVOD advertising to date. It gave advertisers the un...

Cinema - Centre of Attention

Digital Cinema Media (DCM) and Lumen

Client: Digital Cinema Media (DCM)

When COVID restrictions lifted on cinema, DCM could reinstate our role as the UK’s leading cinema advertising company; but this disruption posed a new challenge. We had to restore the trust of our advertisers to become a dominant player in their media plan once again. The topic of attention sent waves through the industry. If we could ...

Giving attention a little attention:

Thinkbox

This study changed the course of the attention debate in advertising. It showed how a relentless focus on measuring visual attention was short-sighted and would short-change AV media like TV, where audio was crucial.It also moved things on from measurement to encourage better understanding of how and why attention works in advertising,...

Radio Planning Optimiser: Welcome to a new era in data-driven radio campaign planning

Radiocentre/Colourtext

Client: Radiocentre

Radio Planning Optimiser is a unique online planning tool developed by Radiocentre using the world’s biggest radio-advertising-effectiveness dataset to revolutionise the way radio campaigns are planned by advertisers and media agencies, with the ultimate ambition of helping them achieve better outcomes. A sales-side media-industry firs...

Trust, more than a feeling

Newsworks, Tapestry Research & Map the Territory

Client: n/a

This research incorporates the findings from two studies, both of which evaluate the growing importance and strength of brand trust. Through analysis of the IPA Databank award submissions, effectiveness expert Peter Field has established that trust and quality are now the two most important brand metrics for profit growth, and that adv...

ASICS: Rewriting the Social Script

Starcom

Client: ASICS

ASICS faced the challenge of competing against industry giants to become the top specialised sports brand in the UK. They sought to create an authentic connection with UK athletes, focusing on mental health, a core aspect of the brand. A key insight around exercise– that the quest for physical perfection can damage mental health – led ...

Creating the world’s first public sector benchmark database

MG OMD

Client: Government Communication Service GCS

The private sector has industry norms and best practices derived from research and meta-analysis from the likes of the IPA and WARC, which can fuel effective media plans - but very little has been done to surface similar lessons for the public sector. Our benchmarking project started with a set of insights from research data across mul...

Mindshare UK & M&S Love your Boobs... It starts with a BraFit: How M&S put boobs on a pedestal

Mindshare UK

Client: M&S

Actually, it started with a BraFact…or appropriately a pair of facts. Two-thirds of women were wearing the wrong size bra and a third of women had never had a bra fitting. As a company that sells 21 million bras a year this felt like a problem that M&S should be fixing.Research has made it clear that bra needs are as diverse as the bod...

Mirrors & Windows

MTM

Client: Google

We asked >10k people in the UK how their identity informs what content they watch. This study has become one of YouTube’s beacon messages to industry, and it is helping to drive change in how advertisers and media owners think about their creative, content, placements and targeting.The research highlighted the responsibility for media ...

Nurofen: See My Pain. Closing the gender pain gap

Zenith UK (Publicis Media), The Guardian

Client: Nurofen

We uncovered an insight around the deep-rooted societal bias against women’s pain and turned this into a memorable campaign, delivering a market share increase in a declining market.

The Real Britain Series

OMD UK

Client: The Real Britain Series

With our industry struggling to improve representation in its workforce and its output, OMD UK created The Real Britain Series to educate ourselves and our clients about the lives of marginalised groups – then turn thatknowledge into action inside and out. We set our own brief and invested our own money to understand lived experiences ...

Rising Star – Agency

Arianna Chatzidakis

Creative Content Director, HELLO!

As the youngest manager in HELLO!’s commercial function, Arianna Chatzidakis has overseen an enormous transformation of commercial revenues since joining in 2020. She is responsible for leading the strategic ideation and delivery of creative solutions across print, digital, video, social, podcast and events.Under her leadership, HELLO!...

Bryoney Miller

Associate Strategy Director, Initiative UK

Strategy is the art of telling a simple story. As the media world becomes ever more complicated, this has never been more needed. Bryoney lives by this belief, through her role as a strategist but also personally across the wider community. It is the ability to connect brands and people through a compelling story, that has allowed her ...

Charlotte Wise

Analytics Director, EssenceMediacomX

Charlotte is a dynamic leader at EMX, leading Analytics and Data Science projects for prestigious clients such as Sainsbury’s and Airbnb. With a track record of success, she has driven initiatives in machine learning-based scenario planning, data science KPI frameworks, and probabilistic measurement frameworks for a post-cookie era. Pa...

Dara Cafferkey

Business Director, Zenith UK

Dara is a force for good in our industry and proof that its future will be bright, inclusive and effective. As Zenith’s planning lead on Vanish she was instrumental in winning the Channel 4 Diversity In Advertising Award for Vanish’s understanding of autism in young girls. Winning a million pounds of free media for your client is no m...

Ellie Howard

Client Account Director, MG OMD

In my five years working in media, I spearheaded the most-awarded campaign at the 2022 Media Week Awards (‘Ring My Bell’), launched a billion-dollar scale up brand in the UK, and organised the biggest charity event the industry has seen; The Media Trust Climate Charity Challenge which was awarded the first ever Ad Net Zero Award for Be...

Honey Jamie

Account Director (Trading), Alight Media

As a part-time carer for my Mum, I had to start working straight from school. Through my first job at a McDonalds drive-through, I discovered a talent for customer service which led to a Vodafone call centre, and then our industry as a campaign manager at JCDecaux. Whilst navigating my challenges of neurodiversity and helping to suppor...

Karl Saade

Strategic Planning Director, MG OMD

Karl’s tender age belies his achievements. In a short amount of time, Karl has had an enormous impact on MG OMD – not just in terms of clients, but also stretching across internal culture, inclusivity, and the industry at large. Not only has he contributed towards holding the agency to account when it comes to the diversity pay gap and...

Mimi Okorie

Account Director, Hearts & Science

A trusted advisor to her clients, Mimi truly embodies Hearts’ values of collaboration and challenging conventions, bringing that to bear in her work. She is a passionate advocate for more diverse representation across the industry, sharing her experiences at Industry wide events such as LEAD23. She also brings that passion to her role ...

Nula Gooderson

Associate Director, Comms Design, Initiative UK

“Does everyone look like penguins in England?” A teen asked during a tutoring session at Washington D.C. Charter School. Nula’s initial chortle to their question from their Mary Poppins’ insight into life in Britain, was met with the reality of what was unsaid. Curious to the whimsical perception of the UK they had seen on the shared T...

Guy Thurlow

Co-Founder, Target Student

Guy is a recent Business Entrepreneurship graduate and Co-Founder of Target Student, who have created and pioneered the UK’s first Digital Out-of-Home network in university accommodation.Target Student has partnerships with over 40 universities and PBSA providers and a network of 200+ D6 panels, giving brands the opportunity to reach G...

Channel 4 Diversity In Advertising Award

Channel 4

The Channel 4 Diversity Award offers over £1 million of advertising each year to a brand who best responds to our creative brief ; this is our long term media strategy to encourage greater representation of diverse communities in advertising. Thanks to our seven bold and courageous winning brands, it has led to producing world-famous, ...

ITV

BACKGROUNDLast summer, British broadcaster ITV’s brand was in a tough spot. The problem? Our catch-up digital proposition, ITV Hub. The service was rapidly losing relevance, as changing viewing habits increasingly moved beyond streaming as a supplement to linear TV, embracing on-demand viewing provided by Netflix et al. THE BIG IDEATo...

Ocean

Ocean Outdoor

The Ocean brand began over 12 years ago, but the past 12 months have been the most significant in terms of category transformation, innovation and industry impact. Not only did our market share increase by +10% YOY to 11% overall, but our estimated reach was a whopping 22.06 billion. We have continued to grow exponentially, thanks to a...

Ozone – Powering the premium web

Ozone

2023 marks the fifth anniversary of Ozone’s launch, when four competitor publishers came together in a historic collaboration to build a better future for the premium web; the part of the internet where consumers come to be educated and entertained, and where this engagement delivers better results for advertisers.While many were pessi...

Picturehouse Cinema

Digital Cinema Media (DCM) and Picturehouse Cinemas

Picturehouse Cinemas have held their place on British high streets for 24 years as the country’s most established boutique exhibitor. With the forced closures during COVID giving Picturehouse a slim chance of survival, we had to take drastic action to reignite the dedicated fanbase.Picturehouse and DCM immediately set to work on buildi...

The Independent

Independent Digital News and Media Ltd

Overall, despite a challenging economic climate, The Independent is reaching new heights in its online success story, reaching record revenues and recording profit for the sixth year in a row. The team are continuing to provide innovative and diverse ways in approaching news challenges each year. By doing this, The Independent is recog...

Time Out

Time Out Group

Time Out was born in London in 1968 (it’s our 55th birthday!) to inspire and enable people to experience the best of the city. Today, that mission continues in 333 cities and 59 countries.The past 12 months were a banner year for Time Out: we completed our transition from print to a digital-first multi-platform media brand which togeth...

Digital Cinema Media Sales Team

Digital Cinema Media

Last year, the DCM sales team shifted from the survival mode required post pandemic into growth mode, growing overall revenue a remarkable 17% year-on-year.We did this by making cinema more accessible than ever before, proving the medium’s undeniable effectiveness and becoming unmissable across the industry.From aligning cinema reporti...

ITV Commercial

ITV

Unprecedented change in TV viewing... the launch of ITVX... a wholesale office move to White City... and a fair bit of economic turbulence common to us all.Rather than deal with it, we chose to LEAD through it!Not the typical dog-eat-dog leadership you might associate with corporate cut and thrust, but a more modern, expansive and incl...

Ocean

Ocean Outdoor

Ocean's sales team achieved exceptional financial success, surpassing pre-COVID billings and outperforming competitors. Our sales team's resilience and ability to deliver outstanding results led to a quick rebound, exceeding 2019 numbers. Our innovative strategies, collaboration with agencies, site tours, and emphasis on diversity and ...

Ozone – (Still) Simply Premium

Ozone

2023 marks the fifth anniversary of Ozone’s launch, when four competitor publishers came together in a historic collaboration to build a better future for the premium web. Since then, the Ozone team has built a business from scratch, forged deep relationships with advertisers and publishers, all while delivering brilliant results for a...

Sky Media: Stop, Collaborate & Listen

Sky Media

The problem with being a broadcaster, is you're used to transmitting information one way. On the surface, sales were great, but the cracks in the team were starting to show. People scores were at an all-time low, a massive risk of losing talent to fierce competition, and a few projects hadn’t really gone to planIn the words of that gre...

TikTok

In just six years TikTok has established itself as the world’s most popular mobile video-sharing app. TikTok is an entertainment platform with captive attention that drives action. On TikTok, creativity is the new performance superpower, so we’ve restructured our team to deliver an all-in-one solution to building TikTok-native creative...

MG OMD

After the biggest, busiest, and most successful period of its 35-year history last year, you may have expected MG OMD to take a step back from the spotlight and catch its breath for a few months. But under the spirited leadership of CEO, Natalie Bell, and CEO of OmniGOV at MG OMD, Paul Knight, this couldn’t have been further from their...

OMD UK

How do you follow the best year in your agency’s history? If you’re OMD UK, you follow a record-setting year with a record-breaking one. This is how we overcame the mother of all corporate hangovers, doubled-down on what makes us, us, and propelled the business to ever-greater heights – against the odds.

Spark Foundry

Coming into 2022 we had a vision – keep growing. Yes, a target to grow our revenue by 20%, but also grow, retain and develop our people, and continue to grow the culture and reputation of Spark Foundry.12 months on, ‘Growth’ has been the name of the game and boy, have we delivered! We've massively boosted our billings, our team has swe...

Starcom

This year, Starcom stepped up (again!). We grew revenue by30%, which was our 4th consecutive year of double-digit growth. We iterated and innovated for every client, new and existing. We focused on doing brilliant work with our media partners. We updated our people policies to promote a new industry standard: accommodating for every li...

the7stars

We use our independence to inspire the exceptional for clients and our people. Everything we create comes entirely from the exceptional talent found across our 4 floors in Bush House. 305 people intent on producing exceptional work, challenging industry norms, and acting in a fair and transparent way for clients and publishers.

Wavemaker UK

It's been exactly a year since CEO/COO duo Kelly Parker and Katie Lee took the helm at Wavemaker, and what a year it's been! By doubling down on the agency's vision - to create unrivalled work that moves people and has a positive impact in the world - and demonstrating true lean in leadership, they've delivered impressive new business ...

Zenith UK

Fast summary: Why Zenith should be your Media Week agency of the year We’ve been empathetic partners to our clients. - This year has been hard on clients. But our empathetic approach to partnership has made our client relationships stronger. In the last 12 months we have extended 8 client contracts (without a pitch) and received our hi...

Natalie Bell

CEO

Client: MG OMD

CEO of the media agency cited by Campaign as ‘on a hot streak’ Natalie Bell continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now.

Grace Valentine-Stanton

Head of Delivery, Alight Media

I began my career at a startup in the operations department. In five years, I have moved from an entry level position, to being the sole operations point person during the pandemic, to a new, Head of department role last year. I have hired and now lead a diverse team of 12 who are responsible for the end-to-end delivery of OOH campaign...

Matthew Dearden

Founder & CEO

Client: Alight Media

In just four years, Founder and CEO Matthew Dearden, has grown Alight Media to be the fastest-growing out-of-home (OOH) media owner, moving from a start-up to one of the UK’s top five in a highly competitive marketplace. Matthew’s vision when founding Alight was to grow the OOH market by focusing on developing inclusive out-of-home, bu...

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

Media Idea: Launch

Media Idea: Under £250k

Media Idea: £250k – £1m

Media Idea: Over £1m

Media Idea: Launch

Media Idea: Under £250k

Media Idea: £250k – £1m

Media Idea: Over £1m

Best use of content: Under £250k

Best use of content: Over £250k

Long-Term Media Strategy

Media Innovation

Media Creativity: Launch

Media Creativity: Under £250k

Media Creativity: £250k – £1m

Media Creativity: Over £1m

Amazon Music One Take

Best Audio

Small Collaboration: Under £250k

Large Collaboration: Over £250k